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Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
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Social Marketing Plans and Programs
Evaluation Results for Webinars
Green versus Brown: Explaining Environmental Commitment in Australia
McAllister, I. & Studlar, D. T. (1999). Green versus brown: Explaining environmental commitment in Australia. Social Science Quarterly, 80, 4, 775-792.
Lebanese and Secondary School Students Environmental Knowledge and Attitudes
Makki, M., Abd-El-Khalick, F., & Boujaoude, S. (2003). Lebanese secondary school students' environmental knowledge and attitudes. Environmental Education Research, 9(1), 21-33.
Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case
Hjelmar, U. (2005). The concept of commitment as a basis for social marketing efforts: Conversion model as a case. Social Marketing Quarterly, 11(2), 58-63.
Fund-Raising on the Web: The Effect of an Electronic Foot-in-the-Door on Donation
Gueguen, N., & Jacob, C. (2001). Fund-raising on the web: The effect of an electronic foot-in-the-door on donation. CyberPsychology & Behavior, 4(6), 705-709.
