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Planting Vegetated Buffers to Improve Water Quality.

Forums
Heidi Baker Belmont May 11, 2010 18:02 pm
Need Campaign examples or research on getting Homeowners/municipalities to plant vegetated buffers for stormwater management and to improve water quality. Are their any campaigns…

Diffusion of Innovations: Family Planning in Developing Countries

Articles
Murphy, E. (2004). Diffusion of innovations: Family planning in developing countries. Journal of Health Communication, 9(Suppl1), 123-129.
One of the best examples of the validity of the theory of "diffusion of innovations" is the case of family planning in developing countries. The desire of health, development and …

Everett Rogers' Diffusion of Innovations Theory: Its Utility and Value in Public Health

Articles
Moseley, S. (2004). Everett Rogers' diffusion of innovations theory: Its utility and value in public health. Journal of Health Communication, 9(Suppl1), 149-151. doi:10.1080/10810730490271601.
Discusses Everett Rogers' Diffusion of Innovations Theory and its utility and value in public health. The diffusion of communication process that tended to be linear and "individu…

Forty Years of Diffusion of Innovations: Utility and Value in Public Health

Articles
Haider, M., & Kreps, G. (2004). Forty years of diffusion of innovations: Utility and value in public health. Journal of Health Communication, 9(Suppl1), 3-11.
This special issue of the Journal of Health Communication (Vol 9[1]) is created to mark the 40th anniversary of Diffusion of Innovations (DOI) model. Diffusion is the process thro…

Diffusion of Innovations in Service Organizations: Systematic Review and Recommendations

Articles
Greenhalgh, T., Robert, G., MacFarlane, F., Bate, P., & Kyriakidou, O. (2004). Diffusion of innovations in service organizations: Systematic review and recommendations. Milbank Quarterly, 82(4), 581-629.
This article summarizes an extensive literature review addressing the question of how to spread and sustain innovations in health service delivery and organization. It considers b…

The Social Diffusion of Influence among Adolescents: Group Interaction in a Chat Room Environment about Antidrug Advertisements

Articles
David, C., Cappella, J., & Fishbein, M. (2006). The social diffusion of influence among adolescents: Group interaction in a chat room environment about antidrug advertisements. Communication Theory, 16(1), 118-140.
One route to influence in mass communication campaigns to reduce risky behavior is through interpersonal discussion of the content of the campaign and other behaviors pertinent to…

Diffusion of Innovations and HIV/AIDS

Articles
Bertrand, J. (2004). Diffusion of Innovations and HIV/AIDS. Journal of Health Communication, 9(Suppl1), 113-121.
As the HIV/AIDS epidemic continues its relentless spread in many parts of the world, DOI provides a useful framework for analyzing the difficulties in achieving behavior change ne…

Diffusion of Innovations: A World Tour

Articles
Barker, K. (2004). Diffusion of Innovations: A World Tour. Journal of Health Communication, 9(Suppl1), 131-137.
This contribution to the 40th Anniversary celebration of the Diffusion of Innovations Theory discusses three health communication projects which applied the tenets of Diffusion of…

Diffusion of Innovations Theory for Alcohol, Tobacco, and Drugs

Articles
Sharma, M., & Kanekar, A. (2008). Diffusion of innovations theory for alcohol, tobacco, and drugs. Journal of Alcohol and Drug Education, 52(1), 3-7.
The hallmark of diffusion of innovations theory is that it deals with dissemination of new ideas and adoption by people in a systematic manner. Diffusion of innovations theory is …

Cohabitation in the United States and Britain: Demography, Kinship, and the Future

Articles
Seltzer, J. (2004). Cohabitation in the United States and Britain: Demography, kinship, and the future. Journal of Marriage and Family, 66(4), 921-928.
Cohabitation is a rapidly changing aspect of family life in the United States and Britain. This article describes the demography of cohabitation, considers the place of cohabitati…
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