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Intermedia Processes in the Adoption of Tobacco Control Activities among Opinion Leaders in California

Articles
Schuster, D., Valente, T., Skara, S., Wenten, M., Unger, J., Cruz, T., et al. (2006). Intermedia processes in the adoption of tobacco control activities among opinion leaders in California. Communication Theory, 16(1), 91-117.
This study uses the Diffusion of Innovations Theory to examine the role of mass media-generated interpersonal communication in the adoption of antitobacco norms among opinion lead…

The Roles Performed by Peer Educators during Outreach among Heroin Addicts in India: Ethnographic Insights

Articles
Dhand, A. (2006). The roles performed by peer educators during outreach among heroin addicts in India: Ethnographic insights. Social Science & Medicine, 63(10), 2674-2685.
Peer-based outreach is a popular strategy in which former or current drug addicts are employed as peer educators to contact and educate out-of-treatment addicts. This study examin…

School Climate and Teachers? Beliefs and Attitudes Associated with Implementation of the Positive Action Program: A Diffusion of Innovations Model

Articles
Beets, M., Flay, B., Vuchinich, S., Acock, A., Li, K., & Allred, C. (2008). School climate and teachers? Beliefs and attitudes associated with implementation of the positive action program: A diffusion of innovations model. Prevention Science, 9(4), 264-275.
Teacher- and school-level factors influence the fidelity of implementation of school-based prevention and social character and development (SACD) programs. Using a diffusion of in…

The Persistence of Induced Abortion in Cuba: Exploring the Notion of an 'Abortion Culture'

Articles
Bélanger, D., & Flynn, A. (2009). The persistence of induced abortion in Cuba: Exploring the notion of an 'abortion culture.'. Studies in Family Planning, 40(1), 13-26.
Cuba’s annual induced abortion rate persistently ranks among the highest in the world, and abortion plays a prominent role in Cuban fertility regulation despite widespread contrac…

Oberlin College FSB Workshop

Forums
May 10, 2010 6:17 am
Dear Friends, Colleagues, and Students, Are you interested in turning your work on behalf of the community, your research, and your passion for sustainability into real communit…

Reducing Recyclables being Placed in Plastic Bags

Forums
Jacqueline Wilson Hamilton May 10, 2010 0:58 am
Just wondering if anyone has any case studies of successful campaigns to reduce the amount of recyclables being put in plastic bags (used shopping bags mostly) before being placed…

Social Media/Social Marketing: Bloggers Wanted

Forums
Eric Eckl Falls Church May 7, 2010 18:05 pm
Are you an experienced blogger who knows how to keep the snappy articles coming, build a loyal audience of regular readers, and engage them on your blog, on Facebook, and via Twit…

Greenhouse Reduction Program

Forums
Lisa Coffa Melbourne May 4, 2010 18:26 pm
I work for a Council in Melbourne, Australia who are endeavouring to work with local residents showing an interest in reducing their households greenhouse emissions by making sma…

Social Marketing for Sustainability Training

Forums
Jennifer Kane Alexandria May 4, 2010 14:03 pm
Mpact Communication Seminar Series presents: Social Marketing for Sustainability: Influencing Greener Behaviors through Research-Based Messaging PLEASE REGISTER BY FRIDAY MAY…

Dog Waste and How it Affects our Environment

Forums
Tom Gorzelski Flint May 4, 2010 9:28 am
I am researching dog waste and how it affects our environment not only on contaminating watersheds, but the health of pets and people as well. Looking for more specific research …
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