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Building a Toolkit to Motivate Waste Reduction
Voluntary Adopters versus Forced Adopters: Integrating the Diffusion of Innovation Theory and the Technology Acceptance Model to Study Intra-Organizational Adoption
Zhou, Y. (2008). Voluntary adopters versus forced adopters: integrating the diffusion of innovation theory and the technology acceptance model to study intra-organizational adoption. New Media & Society, 10(3), 475 - 496.
Accelerating the Diffusion of Innovations Using Opinion Leaders
Valente, T. W., & Davis, R. L. (1999). Accelerating the diffusion of innovations using opinion leaders. The ANNALS of the American Academy of Political and Social Science, 566, 55 - 67.
Innovating 'Diffusion of Innovation' theory: Innovation Characteristics the Intention of Utility Companies to Adopt Energy Conservation Interventions
Völlink, T., Meertens, R., & Midden, C. (2002). Innovating 'diffusion of innovation' theory: Innovation characteristics the intention of utility companies to adopt energy conservation interventions. Journal of Environmental Psychology, 22(4), 333-344. doi:10.1006/jevp.2001.0237.
Why Organizations Adopt System Process Innovations: A Longitudinal Study Using Diffusion of Innovation Theory
Mustonen-Ollila, E., & Lyytinen, K. (2003). Why organizations adopt information system process innovations: A longitudinal study using Diffusion of Innovation theory. Information Systems Journal, 13(3), 275-297. doi:10.1046/j.1365-2575.2003.00141.x.
Applying Diffusion of Innovation Theory to Intervention Development
Dearing, J. (2009). Applying diffusion of innovation theory to intervention development. Research on Social Work Practice, 19(5), 503-518. doi:10.1177/1049731509335569.
Cultural Transmission and the Diffusion of Innovations: Adoption Dynamics Indicate that Biased Cultural Transmission is the Predominate Force in Behavioral Change
Henrich, J. (2001). Cultural transmission and the diffusion of innovations: Adoption dynamics indicate that biased cultural transmission is the predominate force in behavioral change. American Anthropologist, 103(4), 992-1013. doi:10.1525/aa.2001.103.4.992.
CBSM Communication Agency Business Model
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Trusov, M., Bucklin, R., & Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90-102.
Interconnectivity in Diffusion of Innovations and Market Competition
Redmond, W. (2004). Interconnectivity in diffusion of innovations and market competition. Journal of Business Research, 57(11), 1295-1302.
