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The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

A Knowledge-Based Intervention for Promoting Carpooling

Articles
Kearney, A. R., & De Young, R. (1995). A knowledge-based intervention for promoting carpooling. Environment and Behavior, 27, 5, 650-678.
Investigated the impact of a story-based intervention on employees' knowledge and attitudes about, and stated willingness to adopt carpooling. A total of 645 employees at 5 sites …

Applying Social and Traditional Marketing Principles to the Reduction of Household Waste: Turning Research into Action

Articles
Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1995). Applying social and traditional marketing principles to the reduction of household waste: Turning research into action. American Behavioral Scientist, 38, 4, 646-657.
Provides an overview of past research on household waste management, particularly research that pertains to recycling and to buying green. Buying green is defined as purchasing go…

Factors Influencing Individual Recycling Behavior in Office Settings: A study of Office Workers in Taiwan

Articles
Lee, Y. J., De Young, R., & Marans, R. W. (1995). Factors influencing individual recycling behavior in office settings: A study of office workers in Taiwan. Environment and Behavior, 27, 3, 380-403.
Examined office recycling behavior through a survey administered to 1,788 Taiwanese workers. The survey measured household and office recycling behavior, commitment to recycling, …

Green Consumers in the 1990s: Profile and Implications for Advertising

Articles
Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising.. Journal of Business Research, 36, 3, 217-231.
The passage of time and incipient change call for another look at the demographic and attitudinal correlates of ecologically conscious consumer behavior (ECCB). As concern for the…

Commitment, Behavior, and Attitude Change: An Analysis of Voluntary Recycling. Special Issue: Green Psychology

Articles
Werner, C. M., Turner, J., Shipman, K., Twitchell, F. S., et al. (1995). Commitment, behavior, and attitude change: An analysis of voluntary recycling. Special Issue: Green psychology. Journal of Environmental Psychology, 15, 3, 197-208.
Describes a project designed to help local agencies select a method of inducing residents to participate in a free curbside recycling program. The project also provided an opportu…

The Prediction of Household Recycling of Newspapers: The Role of Attitudes, Intentions, and Situational Factors

Articles
Boldero, J. (1995). The prediction of household recycling of newspapers: The role of attitudes, intentions, and situational factors. Journal of Applied Social Psychology, 25, 5, 440-462.
Tested I. Ajzen and T. J. Madden's (see PA, Vol 75:10653) theory of planned behavior for observed household newspaper recycling. The effects of recycling in the past, individual's…

Resource Conservation and Recycling: Behavior and Policy

Articles
Oskamp, S. (1995). Resource conservation and recycling: Behavior and policy. Journal of Social Issues, 51, 4, 157-177.
Reviews earlier research on forms of solid waste recycling and describes the findings of several recent studies of curbside programs. Past research has found that general environm…

Determinants of Responsible Environmental Behavior

Articles
Nemiroff, L. S., & McKenzie-Mohr, D. (1992). Determinants and distinguishing variables of pro-disarmament behavior and responsible environmental behavior.. Journal of Social Behavior and Personality, 7, 1, 1-24.
Two experiments examined the variables characteristic of individuals who engage in responsible environmental behavior. In Exp 1, 142 Canadians (mean age 36 yrs) completed a phone …

Psychological, Cultural, and Informational Barriers to Sustainability

Articles
Milbrath, L. W. (1995). Psychological, cultural, and informational barriers to sustainability. Journal of Social Issues, 51, 4, 101-120.
Discusses the difficulties of overcoming the deeply entrenched barriers to environmental change that arise from deficits in societal consciousness, knowledge and information. Fund…
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