Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Communicationg Concern: Educating for Our Global Future

Articles
White, D. B. (1991). Communicationg concern: Educating for our global future. Academy for Educational Development.

Guide to Public Involvement in Decision Making

Articles
(1974). Guide to public involvement in decision making. (pp. 1-22). U.S. Department of Agriculture, Forestry Service.

Measuring Sustainable Development: Energy Production and Use in Canada

Articles
Western Environmental and Social Trends Inc. (1991). Measuring sustainable development: Energy production and use in Canada. Ottawa: National Round Table on the Environment and the Economy.

Starting with Behavior: A Participatory Process for Selecting Target Behaviors in Environmental Programs

Articles
Booth, E. M. (1996). Starting with behavior: A participatory process for selecting target behaviors in environmental programs. (pp. 1-96). Washington, DC: GreenCOM Project.

The Effect of Commitment on Adoption and Diffusion of Grass Cycling. Special Issue: Litter Control and Recycling

Articles
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
Tested the effects of 2 levels of commitment to grass cycling (GC; i.e., not bagging grass clippings). During 4 wks of baseline, data were collected for all houses in 3 homogenous…

How People Change: Inside and Outside Therapy

Articles
Aronson, E. (1991). How to change behavior. In R.C. Curtis, & G. Stricker (Ed.). How people change: Inside and outside therapy. (pp. 101-112). New York, NY: Plenum Press.

Recycling as a Marketing Problem: A Framework for Strategy Development. Special Issue: Psychology, Marketing, and Recycling

Articles
Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1994). Recycling as a marketing problem: A framework for strategy development. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 393-416.
Provides a framework for integrating past recycling research by conceptualizing recycling compliance as a marketing problem. Within a social marketing framework, recycling behavio…

The Effects of Public Commitment and Group Feedback on Curbside Recycling. Special Issue: Litter Control and Recycling

Articles
DeLeon, I. G., & Fuqua, R. W. (1995). The effects of public commitment and group feedback on curbside recycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 233-250.
Examined the effects of 3 community interventions that rely on socially mediated consequences, rather than financial incentives, to promote consumer recycling. 20 households in th…

Consumer Recycling Goals and their Effect on Decisions to Recycle: A Means-End Chain Analysis. Special Issue: Psychology, Marketing, and Recycling

Articles
Bagozzi, R. P., & Dabholkar, P. A. (1994). Consumer recycling goals and their effect on decisions to recycle: A means-end chain analysis. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 313-340.
Means-end chain theory and the laddering methodology were used to derive the goals relevant to consumers for recycling, as well as the interrelations among goals. Data were collec…

Increasing TDM Effectiveness through Community-Based Social Marketing

Articles
Noxon, G. (1996). Increasing TDM effectiveness through community-based social marketing.
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing