Applied Behavior Analysis and Social Marketing: An Integration for Environmental Preservation

Articles
Geller, E. S. (1989). Applied behavior analysis and social marketing: An integration for environmental preservation. Journal of Social Issues, 45, 1, 17-36.
Basic principles of applied behavior analysis and social marketing are reviewed with reference to the development of action plans to protect the environment. Behavior-change pro…

Using Social Cognition and Persuasion to Promote Energy Conservation: A Quasi-Experiment

Articles
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18, 12 (Pt 2), 1049-1066.
Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles du…

Influences on Attitude-Behavior Relationships: A Natural Experiment with Curbside Recycling

Articles
Guagnano, G. A., Stern, P. C., & Dietz, T. (1995). Influences on attitude-behavior relationships: A natural experiment with curbside recycling. Environment and Behavior, 27, 5, 699-718.
Examined the predictive value of S. H. Schwartz's (1968, 1970, 1977) norm activation model, according to which behavior is influenced by attitudinal and external factors. The exte…

Communication and the Adoption of Energy Conservation Measures by the Elderly

Articles
Griffin, R. J. (1989). Communication and the adoption of energy conservation measures by the elderly. Journal of Environmental Education, 20, 4, 19-28.
Examined the relationship of communication to adoption of energy conservation behavior among homeowners in a community. 813 homeowners participating in the 5-yr study were divided…

Waste Receptacle Designs as Interventions for Litter Control

Articles
Geller, E. S., Brasted, W. S. & Mann, M. F. (1979). Waste receptacle designs as interventions for litter control. Journal of Environmental Systems, 9, 2, 145-160.
Two experiments in an indoor shopping mall examined relationships between trash-receptacle design and litter-disposal behaviors. For the first study, the trash deposited in six t…

A Discriminant Analysis of Attitudes Related to the Nuclear Power Controversy

Articles
Girondi, A. J. (1983). A discriminant analysis of attitudes related to the nuclear power controversy. Journal of Environmental Education, 14, 4, 2-6.

Sensitizing People by Making the Abstract Concrete: Study of the Effect of "Hiroshima-Nagasaki: 1945"

Articles
Granberg, D. & Faye, N. (1972). Sensitizing people by making the abstract concrete: Study of the effect of "Hiroshima-Nagasaki: 1945.". American Journal of Orthopsychiatry, 42, 5, 811-815.
The movie, Hiroshima-Nagasaki: 1945, was found to increase the anxiety regarding nuclear war, decrease the desire to survive a nuclear war, raise the sufficient provocation thres…

The Consequences of Participant Satisfaction with Energy Conservation Programs

Articles
Goitein, B., & Weinstein, B. (1986). The consequences of participant satisfaction with energy conservation programs. Evaluation Review, 10, 3, 377-384.
Examined the relationship between satisfaction with a residential energy audit and reported subsequent energy conservation behavior in 500 energy audit recipients. Results demonst…

Willingness to Pay for Public Goods: A Test of the Contribution Model

Articles
Guagnano, G. A., Dietz, T., & Stern, P. C. (1994). Willingness to pay for public goods: A test of the contribution model. Psychological Science, 5, 6, 411-415.
Tested the hypothesis that stated willingness to pay (WTP) for environmental quality follows a contribution model rather than the purchase model that is more congenial to economic…

Norm Activation and Environmental Action: A Rejoinder to R.E. Dunlap and K.D. VanLiere

Articles
Heberlein, T. A. (1977). Norm activation and environmental action: A rejoinder to R.E. Dunlap and K.D. VanLiere. Journal of Social Issues, 33, 3, 207-211.
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