Folk Quantification of Energy

Articles
Kempton, W., & Montgomery, L. (1982). Folk quantification of energy. Energy, 7, 10, 817-827.
Consumers use simplified measurements as a basis for residential energy decisions. We analyze their measurements of monthly consumption, changes through time, comparison of appl…

Psychological Research for the New Energy Problems: Strategies and Opportunities

Articles
Kempton, W., Darley, J. M., & Stern, P. C. (1992). Psychological research for the new energy problems: Strategies and opportunities. American Psychologist, 47, 10, 1213-1223.
Recent concern with environmental problems has rekindled interest in energy conservation. To illustrate how psychologists can make useful contributions and how a changed energy si…

Do Consumers Know "What Works" in Energy Conservation?

Articles
Kempton, W., Harris, C. K., Keith, J. G., & Weihl, J. S. (1985). Do consumers know "what works" in energy conservation?. Marriage and Family Review, 9, 1-2, 115-133.
Investigated consumer attitudes toward energy conservation (efficiency investments, better management, and curtailment of amenities) by examining consumer bias in comparing measur…

Stability of Factor Structures in the Measurement of Public Environmental Attitudes

Articles
Kuhn, R. G. & Jackson, E. L. (1989). Stability of factor structures in the measurement of public environmental attitudes. Journal of Environmental Education, 20, 3, 27-32.
A twenty-one item scale, combining and modifying the "new environmental paradigm" and "dominant social paradigm" scales developed by Dunlap and Van Liere, was used in two surveys …

Distinguishing Potential Recyclers from Nonrecyclers: A Basis for Developing Recycling Strategies

Articles
Lansana, F. M. (1992). Distinguishing potential recyclers from nonrecyclers: A basis for developing recycling strategies. Journal of Environmental Education, 23, 2, 16-23.
Examined the underlying dimensions of household recycling behavior. Four sets of variables were used to classify recyclers and nonrecyclers: the demographic attributes of the resi…

Social Values and Cooperative Response to a Simulated Resource Conservation Crisis

Articles
Kramer, R. M., McClintock, C. G. & Messick, D. M. (1986). Social values and cooperative response to a simulated resource conservation crisis. Journal of Personality, 54, 3, 576-592.
The present study examined the relationship between individuals' social motives or values and their level of cooperation during a simulated resource conversation crisis. Prior to…

The Effect of Ecological Concern on Brand Perceptions

Articles
Kinnear, T. C., & Taylor, J. R. (1973). The effect of ecological concern on brand perceptions. Journal of Marketing Research, 10, 2, 191-197.
Examined the relationship between the amount of concern for the ecology and buyers' perceptions of detergent brands. The data were collected by means of a mail questionnaire sen…

Public Attitudes toward Siting a High-Level Nuclear Waste Repository in Nevada

Articles
Kunreuther, H., Easterling, D., Desvousges, W., & Slovic, P. (1990). Public attitudes toward siting a high-level nuclear waste repository in Nevada. Risk Analysis, 10, 4, 469-484.
Examined sources of public opposition to a high-level nuclear waste repository among 1,001 Nevada Ss and a national sample of 1,201 Ss to compare a benefit-cost model and a risk-p…

Classroom Environmental Value Clarification.

Articles
Lamb, W. (1975). Classroom environmental value clarification.. Journal of Environmental Education, 6, 4, 14-17.

A Social Psychological Perspective on Energy Conservation in Residential Buildings

Articles
Langmeyer, L. (1984). A social psychological perspective on energy conservation in residential buildings. American Psychologist, 39, 7, 810-811.
To design effective public policy, the social, cognitive, and personal forces that, in addition to the economic realities, define the situation must be understood. For the past 4 …
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing