I am conducting a literature review and looking for suggested directions. Basic research question is "What effect does preferred news medium (TV vs Internet) have on one's awarene…
I am looking for some examples of environmental projects that can engage the 10-15 year old age bracket. Examples of projects/initiatives that will excite and engage this demograp…
Hello,
I work for the NC Division of Pollution Prevention and Environmental Assistance. We have some cool recycling commercials for 18-34 year olds on our web site (www.RE3.org…
http://adage.com/outofsite/post?article_id=110870
You have to go to this link to watch the video that Advertising Age is reporting on in their article...a pitch by Agency.com …
Hello,
I am wondering if someone might be aware of examples in which social marketers have worked with artists to promote behavior change. It would be particularly interesting…
Description courtesy of the researchbuzz newsletter.
Database of Advertising Devoted to Sustainability
Thanks to the folks at Grist for the pointer to Creative Gallery on Su…
Dear Friends,
I actually saw this ad on TV last night. I'm wondering if there might be some lessons in it for those of us seeking to foster sustainable behavior. (See "habit",…
Hi,
Does anyone know how to get ahold of a copy of the USDA booklet for environmental managers about incorporating social science research into designing persuasive pro-enviro…
My organization would like to do a large mailing to single-family households in our region with information on environmentally friendly landscaping. We are considering various typ…
Hello,
Is there any research data on how much people use the yellow pages to get info about recycling? What headings do people tend to consult (i.e. should recycling info be p…
