Social Marketing Conference

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Apr 29, 2014 10:10 am
The Social Marketing Conference enters its 23rd year with a renewed commitment to social marketings robust capacity to influence complex social problems. Social marketing has pot…

April 30: Incentives & Norm Appeals Webinar

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Jay Kassirer Ottawa Apr 24, 2014 11:04 am
Only one week until our webinar on Incentives and Norm Appeals. In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of t…

Early-Bird Pricing ends April 30th: Toronto, Vancouver, Nanaimo, Seattle CBSM Workshops

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Apr 23, 2014 9:31 am
I will be delivering introductory and advanced community-based social marketing training in Toronto, Vancouver, Seattle and Nanaimo this fall. These workshops will be of interest …

Using Social Marketing to Influence Social Strategy (May 14, 2014)

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Jay Kassirer Ottawa Apr 9, 2014 22:51 pm
The next iSMA webinar is on using Social Marketing to influence social strategy. Too often Social Marketing is seen as a third order function that is only considered after key p…

Webinar (April 9): Creating Vivid, Personalized, Credible, Empowering Communications

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Jay Kassirer Ottawa Mar 31, 2014 18:56 pm
Create communications that are more engaging and cost-effective, by making them vivid, personalized, credible and empowering. In this 90-minute webinar you'll learn how, see examp…

Call for Nominations: Landmark Behavior Change Case Studies (Energy and Transportation)

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Jay Kassirer Ottawa Mar 24, 2014 19:52 pm
Tools of Change is soliciting nominations for its 2014 Landmark behavior change case studies in two topic areas  (1) home / building energy conservation and (2) sustainable trans…

CBSM Post-secondary & Graduate level Education

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Laura Bartlett Halifax Mar 11, 2014 8:05 am
Hi, I am curious as to the educational backgrounds of people primarily working with CBSM. What would be the ideal educational background of someone interested in a career focused…

iSMA Webinar (March 26/27): Triggering Emotions Connected with Human Well-being

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Jay Kassirer Ottawa Mar 10, 2014 15:51 pm
What makes a life worth living? What is the relationship between the drivers of human well-being and important emotions that influence our behavior? And finally, can the social ma…

Seeking Ideas for a GHG Reduction Program

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Lori Rissling Wynn Canmore Mar 5, 2014 13:21 pm
Hi. I'm the sustainability coordinator for a smallish community (pop 18,000) with mostly a tourism based economy and some light industrial. Our municipal council dedicated $10,0…

Webinar March 11 on Road / Congestion Pricing

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Jay Kassirer Ottawa Mar 3, 2014 15:08 pm
Hear Stockholms Professor Jonas Eliasson talk about that citys experience with congestion pricing. The charges reduced traffic into and out of the city core by 20% and led to hu…
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The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

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