Thank you for registering for the introductory community-based social marketing
workshop. Use this forum prior, during, and after the workshop to share information and
dialogue with participants, co-hosts, and myself.
Introductory Workshop Discussion Forum
Sign in or Sign up to comment
Kia ora koutou. Looking forward meeting everyone and learning.
Internet, Phone, Mail and Mixed-Mode Surveys: The Tailored Design Method (Don Dillman) – https://sesrc.wsu.edu/about/total-design-method/
Thanks Doug. Loved the course ... so much more to read and learn about. I have somehow missed where to find the evaluation ... which I publicly commit to doing today! :)
Hi Susan,
I emailed out a link to the evaluation. I'll be resending a reminder tomorrow. Take care, Doug
I emailed out a link to the evaluation. I'll be resending a reminder tomorrow. Take care, Doug
Link to 6 Americas work: https://climatecommunication.yale.edu/about/projects/global-warmings-six-americas
Q- I was wondering, with more and more campaigns/programs asking for an public endurable commitment, do you think there is a tipping point, when people see so many of them, they mean less? Or does it mean people will be more discerning in the commitments they will make?
A- That can be an issue. That is why we try to really focus our programs on the tools that are necessary and sufficient for the behavior change. Adding every tool to a program accelerates that exhaustion. Another way to prevent this is to be strategic with other programs to find cobenefits so you don't both run similar programs at the same time.
A- That can be an issue. That is why we try to really focus our programs on the tools that are necessary and sufficient for the behavior change. Adding every tool to a program accelerates that exhaustion. Another way to prevent this is to be strategic with other programs to find cobenefits so you don't both run similar programs at the same time.
Ethics in Social Marketing (Alan Andreasen) http://press.georgetown.edu/book/georgetown/ethics-social-marketing
...
