Specifically, I am looking for research that provides insights on barriers and benefits related to washing laundry in cold water (residential).
Anna Moran
Market Research Manager
Efficiency Nova Scotia
Barriers/Benefits to Washing Laundry in Cold Water
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Hi Anna,
We are currently working on a project in the UK addressing this topic. The research is incomplete and currently unpublished, but if you email me I would be happy to share some of our learning so far. NB we are looking at 'washing at 30' which is not strictly cold water, but I would imagine that some of the issues are similar.
Tom Veitch
Community Programme Manager
Global Action Plan
United Kingdom