Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

A Community-Based Gasoline Conservation Project: Practical and Methodological Considerations

Articles
Hake, D. F. & Zane, T. (1981). A community-based gasoline conservation project: Practical and methodological considerations. Behavior Modification, 5, 4, 435-458.
Tested whether a community-based project, as opposed to previous college-based or one-location based studies, was feasible in terms of recruiting participants, their cooperativene…

Consumer Adaptation to Gasoline Price Increases

Articles
Pitts, R. E., Willenborg, J. F. & Sherrell, D. L. (1981). Consumer adaptation to gasoline price increases. Journal of Consumer Research, 8, 3, 322-330.
Results from the present longitudinal study provide new evidence on household response to gasoline price increases from 1973 to 1979. 260 household members of a consumer panel exh…

Preferred Solutions to the Energy Crisis as a Function of Causal Attributions

Articles
Belk, R., Painter, J. & Semenik, R. (1981). Preferred solutions to the energy crisis as a function of causal attributions. Journal of Consumer Research, 8, 3, 306-312.
Results of 2 studies that obtained data from 605 heads of household support hypotheses that those accepting personal responsibility for the energy crisis favored and reported adop…

Consumers' Attitudes toward Energy Conservation

Articles
Olsen, M. E. (1981). Consumers' attitudes toward energy conservation. Journal of Social Issues, 37, 2, 108-131.
Previous research indicates that about 50% of all Americans believe that the energy problem is real and serious, and less than 25% are completely unconvinced of the problem. Large…

Decelerating Environmentally Destructive Lawn-Walking

Articles
Hayes, S. C. & Cone, J. D. (1977). Decelerating environmentally destructive lawn-walking. Environment and Behavior, 9, 4, 511-534.
Three general strategies (response difficulty, chaining, and prompting) were used to generate 6 interventions to decrease lawn walking in a park. Interventions were evaluated in s…

The Human Dimensions of Water-Resources Planning

Articles
Harris, D. H. (1977). The human dimensions of water-resources planning. Human Factors, 19, 3, 241-251.
Developed a framework for incorporating human factors along with technical and economic factors into the water-resources planning decision process. Initially, 388 water-resources …

Should you Advertise to Hostile Audiences?

Articles
Winters, L. C. (1977). Should you advertise to hostile audiences?. Journal of Advertising Research, 17, 3, 7-15.
Describes how radio and TV advertising was used to counteract the sharp public hostility toward Standard Oil of California and Chevron that developed after the oil embargo. The co…

Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording

Articles
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
Replicated a previous procedure developed by the authors for reducing driving and extended it to increase its potential for wide use. Two groups, reinforcement and self-recording,…

Thermal Comfort and Strategies for Energy Conservation

Articles
Rohles, F. H. (1981). Thermal comfort and strategies for energy conservation. Journal of Social Issues, 37, 2, 132-149.
Posits that human response to the thermal environment depends on 7 variables: air temperature, relative humidity, mean radiant temperature, air velocity, clothing, physical activi…

Demographics, Attitudes, and Behavioral Responses to Important Environmental Events

Articles
Nietzel, M. T. & Winett, R. A. (1977). Demographics, attitudes, and behavioral responses to important environmental events. American Journal of Community Psychology, 1977, 2, 195-206.
To assess energy conservation attitudes and behaviors, an Environmental Quality Questionnaire was developed and administered to 143 city residents and 135 undergraduates at 3 diff…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing