Topics

• Conservation
  • Native Plants
• Waste
  • Littering
  • Single Use Plastics

 3 Comments

• Re: Need Clear Success Stories

  2010-12-01 09:25:40 UTC

  Good morning, Elaine. The Virginia CZM Program has been working on a social marketing campaign to increase the use of native plants on Virginias Eastern Shore  Plant ES Natives - that shows really great promise and has, just two years in, shown some good results. We will be conducting a behavior change survey next spring. There is an article in the latest Virginia Coastal Zone Management which gives an overview of the campaign  http://www.deq.virginia.gov/coastal/magazine.html Let me know if you would like additional information or have any questions - (804) 698-4320.
  
  
  
  Virginia Witmer
  Outreach Coordinator
  Virginia Coastal Zone Management Program
  United States
  www.deq.virginia.gov/coastal/
  

• Re: Visibility of Participation in Apartments

  2009-12-16 18:18:06 UTC

  Hi, Lesa.
  
  We also use a vinyl static decal to help raise visibility for the Plant ES Natives campaign on Virginia's Eastern Shore. During our pre-campaign research, this handout idea was proposed and met with enthusiasm by representatives of our target audiences. They can be used in any window, e.g. the doors of garden centers and they disappear quickly from the table during campaign exhibits. They certainly appear to be a popular alternative to a bumper sticker and are very affordable in large quantities. And for a long-term social marketing program they have a timeless appeal. Our decal includes just the campaign logo, slogan and website.
  
  Virginia Witmer
  Outreach Coordinator
  Virginia Coastal Zone Management Program
  United States
  www.deq.virginia.gov/coastal/
  

• Re: Signage for Species at Risk

  2009-10-09 12:59:45 UTC

  Hi, Karen.
  
  The Virginia CZM Program and its partners published a brochure in 2006 titled "Life on the Beach Isn't Always Easy" to help educate barrier island visitors about the critical role island habitats play in the life-cycle of beach nesting birds. Thousands of birds nest on the beaches of the barrier islands each year from April to September, which coincides with the height of tourism in the region. The survival of beach nesting birds on the islands is already difficult due to predation on eggs and small chicks, and natural forces such as storm waves and high tides which threaten to wash the nests away. People using these beaches can also affect the birds' survival by accidentally stepping on nests, bringing dogs to the island, and leaving trash on the islands which attract predators to these areas.
  
  Perhaps some of the language and graphic elements used in this brochure might suggest approaches to designing your signage.
  
  This brochure can be viewed and downloaded at http://www.deq.virginia.gov/coastal/vshp/goals.html#beachnestingbird
  
  Virginia Witmer
  Virginia Coastal Zone Management Program
  United States

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