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• FW: Fostering Sustainable Behavior Digest #615

  2007-09-08 12:01:15 UTC

  Hello Fern:
  
  In our offices and as components of some of the projects that we support, groups have approached local coffee shops requesting that they consider a discount for customers that bring their own mug rather than taking a disposable mug. The amount is not important, 5 or 10 still carries a message. In some instances, the coffee shop will do this for the duration of the initial campaign only which serves to increase awareness amongst customers and staff at the coffee shop. You could offer the coffee shop a certificate of recognition in supporting the initiative for them to post. My children's community centre has a similar program for hot chocolate and fountain drinks - branching out from the coffee niche. Similar campaigns have used a pledge form for each participant that can be posted on the wall or on a cubicle recognizing their commitment to use the travel mug rather than a disposable cup. The benefits are that the person has made a public display of his or her commitment and it helps to create a norm for the workplace. An attractive reminder by the coffee machine would be a useful prompt. When dealing with new participants, a barrier for participation maybe the coffee drips that mess up backpacks and briefcases once the mug has been used. I re-use bags that are typically used for frozen foods, dried fruit or candy. They are sometimes quite large, very durable and the seal is good. Groups that are ordering and providing travel mugs might consider printing benefits on the mug, a top ten list of sorts, something to the effect, "By using this mug, I have contributed to ..." followed by facts about waste diversion or even some humourous bits thrown in. My thought is that this would be a reminder for the participant of his or her role as well as a positive conversation starter without being preachy.
  
  Vicki Asu
  
  Project Officer, Community Programs
  Environment Canada
  Suite 150, 123 Main Street
  Winnipeg, Manitoba RC3 4W2
  (204) 983-0020 [email protected]

   

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