Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change

Articles
Griskevicius,V., Cialdini, R.B., and Goldstein, N.J. (2008). Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change. International Journal for Sustainability Communication, 3, 5-13.
It is widely recognized that communications that make social norms salient can be effective in influencing behavior. What is surprising, given the strength of the evidence, is how…

Invoking Social Norms:A Social Psychology Perspective on Improving Hotels' Linen-Reuse Programs

Articles
Goldstein, N., Griskevicius, V., Cialdini, R. (2007). Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150.
Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to …

Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
After conducting a literature review, a norm appeal was incorporated into a pilot program designed to conserve water at the University of California at Santa Cruz. Although a sign…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing