The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

Who Listens to Trash Talk?: Education and Public Media Effects on Recycling Behavior

Articles
Martinez, M. D. & Scicchitano, M. J. (1998). Who listens to trash talk?: Education and public media effects on recycling behavior. Social Science Quarterly, 79, 2, 287-300.
Examined whether public media efforts on one community-oriented behavior (recycling) are effective and whether media effects are greater for those with higher levels of education.…

Motivating Recycling Behavior: A Quasiexperimental Investigation of Message and Source Strategies

Articles
Lord, K. R. (1994). Motivating recycling behavior: A quasiexperimental investigation of message and source strategies. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 341-358.
Using a quasiexperimental design, direct behavioral observations and attitudinal and other survey data were drawn from 140 households to test hypotheses related to the efficacy of…

Teaching the Concept of Precycling: A Campaign and Evaluation

Articles
Gillilan, Sheryl; Werner, Carol M.; Olson, Lynne; Adams, Dorothy (1996). Teaching the Concept of Precycling: A Campaign and Evaluation. Journal of Environmental Education, 28, 1, 11-18.
Evaluated the extent to which shoppers acquired knowledge about precycling from radio, TV and in-store advertising campaign (ADC) and whether that knowledge was translated into se…

Resource Recovery: Use of a Group Contingency to Increase Paper Recycling in an Elementary School

Articles
Hamad, C. D., Cooper, D. & Semb, G. (1977). Resource recovery: Use of a group contingency to increase paper recycling in an elementary school. Journal of Applied Psychology, 62, 6, 768-772.
Recycling has been suggested as a means for replenishing dwindling energy supplies, reducing solid waste accumulation, and conserving natural resource bases. In the present study,…

Public Perception of Strategies for Increasing Participation in Recycling Programs

Articles
Nyamwange, M. (1996). Public perception of strategies for increasing participation in recycling programs. Journal of Environmental Education, 27, 4, 19-22.
Assessed public perception of selected strategies for increasing participation in city recycling programs. Ss completed a questionnaire regarding frequency of recycling, items rec…

The Evaluation of Litter Behavior Modification in a River Environment

Articles
Wagstaff, M. C. & Wilson, B. E. (1988). The evaluation of litter behavior modification in a river environment. Journal of Environmental Education, 20, 1, 39-44.
Evaluated the use of behavioral techniques in modifying the litter collection behavior of commercial rafting groups. 87 treatment Ss and 76 control Ss participated. A verbal appea…

Prompting a Consumer Behavior for Pollution Control

Articles
Geller, E. S., Farris, J. C. & Post, D. S. (1973). Prompting a consumer behavior for pollution control. Journal of Applied Behavior Analysis, 6, 3, 367-376.
Studied the relative effectiveness of different prompting procedures for increasing the probability that customers entering a grocery store would select their soft drinks in retur…

Increasing Desired Waste Disposals with Instructions

Articles
Geller, E. S. (1975). Increasing desired waste disposals with instructions. Man Environment Systems, 5, 2, 125-128.
In 2 experiments, handbills were distributed to individuals entering a movie theater and grocery store, respectively. 20% more handbills were deposited in the trash cans and ash t…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing