Waste

"Norm"ally Distributed Data: The Differential Effects of Injunctive, Descriptive, and Personal Norms on Littering

Articles
Reno, R. R. "Norm"ally distributed data: The differential effects of injunctive, descriptive, and personal norms on littering. Vol. 52. 1991.

Cognitive Consequences of Legislating Postpurchase Behavior: Growing up with the Bottle Bill

Articles
Kahle, L. R., & Beatty, S. E. Cognitive consequences of legislating postpurchase behavior: Growing up with the bottle bill. Vol. 17. 1987. 828-843.
Examined the variables of (1) attitudes toward returning bottles, (2) intentions, (3) behaviors, (4) subjective norms, and (5) habits as they function within the cognitive context…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing