Montana Mask-Wearing PSAs with Normative Messaging

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Liz Foote Maui Jul 9, 2020 9:35 am
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

"How to Nudge a Coronavirus Nonbeliever"

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Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Behavioural Scientist's Summer Book List

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Julie Cook Kitchener Jul 7, 2020 19:25 pm
Hello everyone, Since we're now in the midst of summer, the sun, and the heat, I thought I'd send along a Summer 2020 Book List for you to peruse through, for weekends at the cot…

Using a Video Series to Encourage Urban Agriculture

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Julie Cook Kitchener Jul 7, 2020 18:16 pm
Hi all, I have heard from a few different sources that many people are turning to gardening and other outdoor activities to help them cope during the pandemic. For anyone who wor…

Will COVID19 Finally Push us to Prioritize Outreach and Communications?

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Liz Foote Maui Jun 17, 2020 0:22 am
I recently came across this article, “‘By failing to prepare you are preparing to fail’: Lessons from the 2009 H1N1 “swine flu” pandemic.” when one of the co-authors (Jeff French)…

Seeking Covid-19 Protocols During Pilot Phase

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Martha Parker Houston Jun 5, 2020 16:06 pm
Hi there, At the Houston Zoo, we are in year 3 of an ongoing CBSM project to reduce discarded fishing line along the coast. We are currently piloting our strategy, which involves…

Emerging from COVID-19 lockdown

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Julie Cook Kitchener Jun 5, 2020 0:59 am
So many of us are thinking right now about how the world will transition out of COVID-19 lockdown. This blog post from Griffith University features Professor Jeff French, who is t…

Mask Use, Messaging, and Social Norms

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Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Education, Marketing & Law - Stopping the Spread of COVID-19

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Julie Cook Kitchener May 29, 2020 3:06 am
Here's a brief but interesting summary from Griffith University (originally written by Michael Rothschild) of three common approaches to social change: education, marketing and la…

Stand Against Corona Pledge and Study Results on Prosocial Messaging to Motivate Collective Action

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Liz Foote Maui May 28, 2020 1:40 am
Did anyone see, or participate in, the #StandAgainstCorona online pledge? So far over 2700 people have taken the pledge. It was actually created as an field experiment to test dif…
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