The Strength of Weak and Strong Communication Ties in a Community Information Program

Articles
Weenig, M. W. H. (1993). The strength of weak and strong communication ties in a community information program. Journal of Applied Social Psychology, 23, 20, 1712-1731.
Conducted a study in 2 lower-class Dutch neighborhoods to show that it is predominantly through weak ties (external sources) that information will be brought into a clique and tha…

College Students and Recycling: Their Attitudes and Behaviors

Articles
Williams, E. (1991). College students and recycling: Their attitudes and behaviors. Journal of College Student Development, 32, 1, 86-88.
Surveyed 237 university students concerning their knowledge of and attitudes toward recycling and its environmental implications. 81% of the Ss reported at least some knowledge an…

Group Commitment and Resource Conservation: Two Field Experiments on Promoting Recycling

Articles
Wang, T. H. & Katzev, R. D. (1990). Group commitment and resource conservation: Two field experiments on promoting recycling. Journal of Applied Social Psychology, 20, 4, Part 1, 265-275.
Evaluated the effect of commitment (CM) on paper recycling. Exp 1 asked 24 elderly residents of a retirement home to sign a 4-wk group CM pledge to recycle paper. During this in…

Assessing the Long-Term Effects of an Environmental Education Program: A Pragmatic Approach

Articles
Westphal, J. M., & Halverson, W. F. (1986). Assessing the long-term effects of an environmental education program: A pragmatic approach. Journal of Environmental Education, 17, 2, 26-30.
Examines the long-term effects of an environmental education program specifically designed to involve citizens in environmental affairs concerning water quality. Feedback from 51 …

Increasing Blood Donor Pledge Fulfillment

Articles
Pittman, T. S., Pallak, M. S., Riggs, J. M., & Gotay, C. C. (1981). Increasing blood donor pledge fulfillment. Personality and Social Psychology Bulletin, 7, 2, 195-200.
Two studies conducted during campus blood drives assessed two techniques derived from a commitment and social support analysis that were designed to increase the rate of pledge fu…

Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects

Articles
Wicker, A. W. (1969). Attitudes versus actions: The relationship of verbal and overt behavioral responses to attitude objects. Journal of Social Issues, 25, 41-78.

Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics

Articles
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Outlines some of the advantages of an integration of psychological (social-learning) and economic conceptualizations when developing behavioral interventions in resource conservat…

Effects of Television Modeling on Residential Energy Conservation

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A combination of social marketing, communication, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films a…

Reducing Energy Consumption: The Long-Term Effects of a Single TV Program

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., & Stahl, B. (1984). Reducing energy consumption: The long-term effects of a single TV program. Journal of Communication, 34, 3, 37-51.
Investigated the effects of the delivery of a program through a cable TV system's public access channel on the consumer energy use of 150 households. The 20-min program emphasized…

The Effects of Videotape Modeling and Daily Feedback on Residential Electricity Conservation, Home Temperature and Humidity, Perceived Comfort, and Clothing Worn: Winter and Summer

Articles
Winett, R. A., Hatcher, J. W., Fort, T. R., Leckliter, I. N., Love, S. Q., Riley, A. W., & Fishback, J. F. (1982). The effects of videotape modeling and daily feedback on residential electricity conservation, home temperature and humidity, perceived comfort, and clothing worn: Winter and summer. Journal of Applied Behavior Analysis, 15, 3, 381-402.
Two studies were conducted in all-electric residences in the winter ( n = 83) and summer ( n = 54) to ascertain how energy conservation strategies focusing on the thermostat cha…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing