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Solarize Boosts Installations and Transforms Solar Markets Across America

Cases
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …

Evaluation of a Major Financial Incentive for In-Home Energy Conservation

Articles
Anderson, C. D., Colwill, N. L. & Kent, P. (1983). Evaluation of a major financial incentive for in-home energy conservation. Journal of Economic Psychology, 4, 4, 363-376.
A mail questionnaire was utilized to provide baseline data on consumer's reactions to the Canadian Oil Substitution Program (COSP), a major financial incentive developed by the Ca…
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Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

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