Recycling as a Marketing Problem: A Framework for Strategy Development. Special Issue: Psychology, Marketing, and Recycling

Articles
Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1994). Recycling as a marketing problem: A framework for strategy development. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 393-416.
Provides a framework for integrating past recycling research by conceptualizing recycling compliance as a marketing problem. Within a social marketing framework, recycling behavio…

Motivating Recycling Behavior: A Quasiexperimental Investigation of Message and Source Strategies. Special Issue: Psychology, Marketing, and Recycling

Articles
Lord, K. R. (1994). Motivating recycling behavior: A quasiexperimental investigation of message and source strategies. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 341-358.
Developed the Environmental Action Internal Control Index (EAICI) to assess the relationship between locus of control of reinforcement and environmentally responsible behavior. 85…

Preparing for the Environmental Decade: A Field Experiment on Recycling Behavior

Articles
Krendl, K. A., Olson, B., & Burke, R. (1992). Preparing for the environmental decade: A field experiment on recycling behavior. Journal of Applied Communication Research, 20, 1, 19-36.
Examines the impact of a communication campaign designed to encourage recycling participation in a community curbside pickup program. Residents in the study were contacted in 1 of…

Green Waste Recycling: A Growing System for Conserving the Environment

Articles
Oskamp, S., & Augustin, S. (1996). Green waste recycling: A growing system for conserving the environment.

Evaluation of Selected Recycling Curricula: Educating the Green Citizen

Articles
Boerschig, S., & De Young, R. (1993). Evaluation of selected recycling curricula: Educating the green citizen. Journal of Environmental Education, 24, 3, 17-22.
The authors reviewed past research in environmental education and identified eight variables as strong predictors of conservation behavior change: action skills, knowledge of act…

A Structural Model of Reuse and Recycling in Mexico

Articles
Corral-Verdugo, V. (1996). A structural model of reuse and recycling in Mexico.. Environment and Behavior, 28, 5, 665-696.
Direct observations were used to analyze reuse and recycling patterns of 100 families. Reuse was practiced more than recycling. An inventory administered to housewives examined po…

The Link between Recycling and Litter: A Field Study

Articles
Reams, M. A., Geaghan, J. P., & Gendron, R. C. (1996). The link between recycling and litter: A field study. Environment and Behavior, 28, 1, 92-110.
Determine whether residential recycling programs introduced an additional benefit (reduced litter) and evaluated the proposition that such programs should impart to participants a…

Commitment, Behavior, and Attitude Change: An Analysis of Voluntary Recycling. Special Issue: Green Psychology

Articles
Werner, C. M., Turner, J., Shipman, K., Twitchell, F. S., et al. (1995). Commitment, behavior, and attitude change: An analysis of voluntary recycling. Special Issue: Green psychology. Journal of Environmental Psychology, 15, 3, 197-208.
Describes a project designed to help local agencies select a method of inducing residents to participate in a free curbside recycling program. The project also provided an opportu…

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…
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