Transportation

Webinar on a Transportation Demand Management Program that is Based on the Individualized Marketing Approach

Forums
Jay Kassirer Ottawa Apr 9, 2006 14:08 pm
Listserv members may be interested in knowing about our next case study Webinar, of a transportation demand management program that is based on the Individualized Marketing approa…

Transportation Modal Change Behaviour Experiences Requested

Forums
Joann Woodhall Kitchener Mar 27, 2006 15:04 pm
Greetings Could anyone on the list, who has undertaken an initiative to change travel mode choice and/or behaviour, please get in touch with me directly. I am interested in hea…

Fostering Allies

Forums
tathra street North Coburg, Victoria Mar 19, 2006 21:59 pm
Hello Community Based Social Marketing Folks! I'm looking for strategies and advice in the area of getting bureaucrats onside. We are developing a proposal to a large municipa…

Housing and Transportation

Forums
Danielle Lee Redwood City Nov 17, 2005 17:47 pm
Peter: If you are looking for international examples, the Bay Area, CA, U.S. has a Smart Growth Strategy that links housing with transportation. ABAG (Association of Bay Area Gov…

Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback

Cases
In order to reduce air pollution and traffic congestion, the Boulder City Council began to promote sustainable methods of transportation. Through public meetings, barriers to usin…

Children: A Critical Link for Changing Driving Behavior

Cases
Way To Go! School Program: www.waytogo.icbc.bc.ca, York: ttp://www.sustreport.org/news/driving_behaviour.html
Car emissions have a large impact on children's health. Current public strategies for reducing health impacts have encouraged people to drive fuel-efficient cars, reduce the amoun…

Promoting Public Transit in Urban Areas with Incentives and Commitment

Cases
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
In order to decrease dependence on single occupant vehicles and to improve fossil fuel conservation, a pilot program was designed to increase ridership on mass transit. A literatu…

Global Action Plan Community Lifestyles Campaign

Cases
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
The Global Action Plan (GAP) Community Lifestyles Campaign is targeted at households. A group of friends or neighbors get together eight times over 4 months. At each of these meet…
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