Using Social Marketing to Promote Cold and Flu Prevention Behaviors on an Australian University Campus

Cases

In 2011, a social marketing intervention was developed and tested at the University of Wollongong to determine its effectiveness in reducing the spread of colds and flu among univ…

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Be InFLUential

Cases

Conducted at Alfred Health, a tertiary health service in Melbourne, Australia, the purpose of the following study was to create and implement a campaign to improve influenza vacci…

Education, Marketing & Law - Stopping the Spread of COVID-19

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Julie Cook Kitchener May 29, 2020 3:06 am

Here's a brief but interesting summary from Griffith University (originally written by Michael Rothschild) of three common approaches to social change: education, marketing and la…

Fostering Behavior Change Minute

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