Household Income, Electricity Use, and Rate-Structure Preferences

Articles
Blocker, T. J. & Koski, P. R. (1984). Household income, electricity use, and rate-structure preferences. Environment and Behavior, 16, 5, 551-572.
Explores the relationship between household income, present electricity use, and preferences for 3 proposed conservation-promoting electricity-rate structures, using data on 852 h…

Willingness to Pay for Public Goods: A Test of the Contribution Model

Articles
Guagnano, G. A., Dietz, T., & Stern, P. C. (1994). Willingness to pay for public goods: A test of the contribution model. Psychological Science, 5, 6, 411-415.
Tested the hypothesis that stated willingness to pay (WTP) for environmental quality follows a contribution model rather than the purchase model that is more congenial to economic…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing