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Smarter Travel in Outer London: Integrated Marketing in the UK

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Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…

New 4TH Edition

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The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.