Halifax Workshop: Fostering Sustainable Behavior

Forums
Jan 12, 2010 7:09 am
This spring I will be delivering a two-day introductory Fostering Sustainable Behavior workshop in Halifax, Nova Scotia (April 12th & 13th). Please note that this is the only trai…

Toronto Workshop: Fostering Sustainable Behavior

Forums
Jan 12, 2010 7:01 am
This spring I will be delivering a two-day introductory Fostering Sustainable Behavior workshop in Toronto, Ontario (April 7th & 8th). Please note that this is the only training s…

Incentives to Reduce Air Travel

Forums
Martin Krayer von Krauss Copenhagen Jan 11, 2010 10:30 am
Dear colleagues, I work for the European office of the World Health Organization, where I have been asked to look into the environmental impacts of our activities and propose a …

Webinar: CBSM and Social Marketing

Forums
Jay Kassirer Ottawa Jan 5, 2010 14:59 pm
Want to introduce colleagues to social marketing? Consider our "Introduction to Social Marketing" webinar, Friday Jan. 22, 12 noon to 1:30 PM Eastern Time. Your colleagues can par…

Social Marketing Training: Edinburgh, Scotland

Forums
Janet MacDonald Edinburgh Dec 21, 2009 3:43 am
Experienced international Social Marketing consultant & trainer Janet MacDonald will be holding another series of her popular two-day social marketing workshops in Edinburgh, Scot…

Prompting Pro-Environmental Behaviours

Forums
Rebecca McQuaid Dartmouth Dec 17, 2009 12:53 pm
Does anyone know of any (reasonably) sustainable give-aways that could be used as PROMPTS for engaging youth in pro-environmental behaviours? I know this would depend somewhat on …

Social Norms Emoticons Paper

Forums
Jessica Diniz London Dec 16, 2009 9:13 am
Does anyone know of the paper that found that UK participants were not so taken by emoticons as US participants. I know of Schultz, P.W., J.M. Nolan, R.B. Cialdini, N.J. Goldstein…

Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory

Articles
Peattie, S., & Peattie, K. (2003). Ready to fly solo? Reducing social marketing's dependence on commercial marketing theory. Marketing Theory, 3(3), 365-385.
The past development of social marketing theory and practice has been based largely on the translation of ideas and practices from conventional, commercial marketing. The applicat…

RFP for CBSM Campaign Development to Improve Water Quality

Forums
Kim Jones Bluffton Dec 9, 2009 9:55 am
Town of Bluffton PUBLIC NOTICE ADVERTISED Community-Based Social Marketing Campaign RFP #2010-31 The Town of Bluffton is soliciting sealed proposals from firms experienced in…

Social Marketing to Increase Physical Exercise

Forums
Janet MacDonald Edinburgh Dec 8, 2009 14:36 pm
I am looking for examples of social marketing initiatives and projects which focus on increasing the uptake of physical exercise among 16-25 year olds, with a particular focus on …
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