CBSM Weighting Methodology for Selecting Behaviors

Forums
Brian MacNamee London Nov 13, 2014 11:58 am
Does anybody have any examples of the application of the community based social marketing weighting methodology for selecting behaviours? Brian MacNamee energyXchange.eu www.e…

Orlando Fostering Sustainable Behavior Workshops

Forums
Nov 11, 2014 20:08 pm
I will be delivering introductory and advanced community-based social marketing training in Orlando in March. These workshops will be of interest to those working to promote wate…

Early Bird Pricing ends Nov. 30: Auckland & Melbourne CBSM Workshops

Forums
Nov 10, 2014 10:36 am
Early-bird pricing ends November 30th for the Fostering Sustainable Behavior workshops that I will be delivering in Auckland and Melbourne in April of 2015. Full details for the …

Webinar (Nov. 17): Formative Research and Overcoming Barriers

Forums
Jay Kassirer Ottawa Nov 6, 2014 16:36 pm
Learn the basics of conducting formative research, audience segmentation and pretesting, even on a limited budget. In this 90 minute webinar you will learn how to identify the key…

Barriers and Benefits to Hand Washing

Forums
laxman Kharal Kathmandu Nov 5, 2014 0:38 am
This is for supporting a rural community of about 5000 households in Bangladesh particularly the mother and caregivers of children in adopting proper hand washing with soap before…

Chicago and Madison Venue Assistance

Forums
Nov 2, 2014 16:56 pm
In May and June of 2015 I would like to hold introductory and advanced community-based social marketing workshops in Chicago and Madison (I will also be holding workshops in Minne…

Empower Efficiency is hiring!!!

Forums
Francesca Amari Sajtar Palm Springs Oct 22, 2014 17:32 pm
Empower Efficiency is a woman-owned firm dedicated to making energy efficiency and renewable programs desirable to consumers. As a mission-based organization, they are passionate …

Paying for Toilet Upgrades through Savings on Water Bill? Looking for Case Studies

Forums
Tyler Burleigh Guelph Oct 6, 2014 12:43 pm
In the Incentives chapter of the CBSM guide, there is an example for using incentives to promote toilet upgrades. It reads: "For many homes it is too expensive to install a low-fl…

Environmental footprint of a conference

Forums
Patricia Armstrong Templestowe Sep 25, 2014 19:18 pm
I have been asked to conduct a pro bono environmental footprint of a conference for a not for profit organisation. The conference will be held in a regional city, about 150 km fr…

New Season of CBSM Instructional Webinars

Forums
Jay Kassirer Ottawa Sep 25, 2014 12:44 pm
The 2014/2015 season of CBSM instructional webinars has begun. The first two webinars in the series are as follows: Oct. 20 webinar  Introduction to Social Marketing, CBSM and …
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing