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Typology of Commonly Used Energy Saving Message Themes....

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Jernej Markelj Oct 9, 2007 20:00 pm
Hello, I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost saving…

Positive vs. Negative Images

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Jay Kassirer Ottawa Apr 13, 2007 13:35 pm
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…

Crafting Persuasive Pro-Environment Messages USDA Booklet?

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Terre Dunivant San Luis Obispo Jul 25, 2006 14:48 pm
Hi, Does anyone know how to get ahold of a copy of the USDA booklet for environmental managers about incorporating social science research into designing persuasive pro-enviro…
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