Washington, DC CBSM Workshop

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Feb 8, 2017 12:54 pm
Fostering Sustainable and Healthy Behaviour through Community-Based Social Marketing Full Day post-workshop 18th May 2017 9 am  5 pm Title: Fostering Sustainable and Healt…

Webinar (Feb. 20): Incentives and Norm Appeals

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Jay Kassirer Ottawa Feb 6, 2017 11:49 am
In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) a…

March 6 Webinar: Shower Feedback in Switzerland

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Jay Kassirer Ottawa Jan 25, 2017 8:57 am
This pilot program provided Swiss households with real-time feedback on one specific, energy-intensive behavior: showering. Participants received smart shower meters that displaye…

Registration Closing Soon: San Francisco Fostering Sustainable Behavior Workshops

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Jan 12, 2017 16:11 pm
I will be delivering introductory and advanced community-based social marketing training in San Francisco in late February. These workshops will be of interest to those working t…

Jan. 31 iSMA Webinar: Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change

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Jay Kassirer Ottawa Jan 11, 2017 10:03 am
Dont miss our next iSMA webinar, Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change. How should qualified Social Marketers and beha…

Jan. 23 Webinar: Great Introduction to Social Marketing and CBSM

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Jay Kassirer Ottawa Jan 11, 2017 9:49 am
Want to get your team members to better understand and support your behavior change work? Haven't been able to get them to related training off-site? Invite them to participate wi…

Behave by interest.

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Anne-Sophie Leibenguth Edinburgh Jan 6, 2017 16:00 pm
Hi all, I'm actively looking for an answer to this question. Many of my colleagues I'm working with insist on the idea that in order to adopt a sustainable behaviour, people hav…

Effectiveness of Social Marketing Interventions to Promote Physical Activity Among Adults: A Systematic Review

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Sameer Deshpande Lethbridge Jan 5, 2017 20:16 pm
Sharing abstract of our new pub. Our story is simple. We empirically show that the more social marketing strategies managers employ in their interventions, the more likely they wi…

Register for 2017 Masters CBSM Coaching

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Dec 8, 2016 12:52 pm
Registration for 2017 Masters CBSM Coaching is available to anyone who has attended my introductory or advanced workshops. This comprehensive community-based social marketing coa…

iSMA webinar Nov. 17/18 - Social Marketing for Policy Makers: The Help Me Approach

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Jay Kassirer Ottawa Oct 5, 2016 11:07 am
Policy Makers traditionally use one of two major strategies to influence citizen behavior change: Laws and Education. This presentation will explore how Social Marketers can dist…
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The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

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