Question: Are there any differences in behavior change strategies when children (K-12) are your target audience?

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Holly Baird Jun 24, 2020 22:08 pm
Can anyone advise if any of the strategies and tactics of CBSM need to change when working on behvaior change efforts specifically for children (K-12)? Any resources I should spe…

Will COVID19 Finally Push us to Prioritize Outreach and Communications?

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Liz Foote Maui Jun 17, 2020 0:22 am
I recently came across this article, “‘By failing to prepare you are preparing to fail’: Lessons from the 2009 H1N1 “swine flu” pandemic.” when one of the co-authors (Jeff French)…

Article on Sustainable Consumption, Corporations & Individual Choice

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Julie Cook Kitchener Jun 5, 2020 0:37 am
Do you ever consider the larger systems in which our individual choices are embedded? In this fascinating article, Michaela Barnett makes the case that while our individual choice…

Mask Use, Messaging, and Social Norms

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Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Nudgestock 2020

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Julie Cook Kitchener May 29, 2020 2:41 am
Hi all, check out this fantastic conference, where you can learn more about behavioural insights with some of the most well-known and well-respected behavioural scientists in the …

Stand Against Corona Pledge and Study Results on Prosocial Messaging to Motivate Collective Action

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Liz Foote Maui May 28, 2020 1:40 am
Did anyone see, or participate in, the #StandAgainstCorona online pledge? So far over 2700 people have taken the pledge. It was actually created as an field experiment to test dif…

Save the Date! (June 10th): PNSMA's Summer Forum on COVID-19, Social Marketing, and the Environment

Forums
Liz Foote Maui May 23, 2020 8:04 am
Hello everyone, the Pacific Northwest Social Marketing Association's Summer Forum will be held on Wednesday, June 10th, from 11;30 am - 1:00 pm. It will be held virutally (as you'…

Global Survey for Anyone Who Teaches Social Marketing (Update & Request for Participation)

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Liz Foote Maui May 20, 2020 2:41 am
Hi everyone, if you teach social marketing in any capacity, either in a formal academic setting, or elsewhere via workshops, please take a moment to complete this survey, or pass …

May and June Virtual CBSM Workshops

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Doug McKenzie-Mohr Victoria May 6, 2020 2:28 am
I’ve had a number of people ask whether my community-based social marketing workshops could be offered virtually given the pandemic.  In response, I have scheduled virtual Zoom wo…

May & June Virtual CBSM Workshops

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Doug McKenzie-Mohr Victoria Mar 31, 2020 22:41 pm
Fostering Sustainable and Healthy Behavior Virtual Workshops Dr. Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training virtua…
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