Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics

Articles
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Outlines some of the advantages of an integration of psychological (social-learning) and economic conceptualizations when developing behavioral interventions in resource conservat…

Effects of Television Modeling on Residential Energy Conservation

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A combination of social marketing, communication, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films a…

Reducing Energy Consumption: The Long-Term Effects of a Single TV Program

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., & Stahl, B. (1984). Reducing energy consumption: The long-term effects of a single TV program. Journal of Communication, 34, 3, 37-51.
Investigated the effects of the delivery of a program through a cable TV system's public access channel on the consumer energy use of 150 households. The 20-min program emphasized…

Behavioral Science and Energy Conservation: Conceptualizations, Strategies, Outcomes, Energy Policy Applications

Articles
Winett, R. A., & Ester, P. (1983). Behavioral science and energy conservation: Conceptualizations, strategies, outcomes, energy policy applications. Journal of Economic Psychology, 3, 3-4, 203-229.
Attempts to show the importance and potential benefits of integrating current behavioral science conceptualizations, methodologies, and specific strategies into mainstream energy …

Soft Energy Paths: Toward a Durable Peace

Articles
Lovins, A. B. (1977). Soft energy paths: Toward a durable peace. New York: Harper Colophon Books.

A New Power Base: Renewable Energy Policies for the Nineties and Beyond

Articles
Kozloff, K. L. & Dower, R. C. (1993). A new power base: Renewable energy policies for the nineties and beyond. (pp. 196). Baltimore, MD: World Resource Institute.

A Small Business Guide to Environmental Management

Articles
Peat, Marwick, Stevenson & Kellogg A small business guide to environmental management. Vancouver, BC: The Canadian Chamber of Commerce.

Energy Efficiency Means No Regrets

Articles
Assenza, Marit P (1996). Energy efficiency means no regrets. Forum for Applied Research and Public Policy , 11, 82-85.
Should we wait and see how hot it's going to get or should we act now to prevent global warming caused by greenhouse gases? Marit P. Assenza, a management consultant in Oslo, No…

Energy and Material Resources: Attitudes, Values, and Public Policy

Articles
Dunlap, R. E., Grieneeks, J. K. & Rokeach, M. (1983). Human values and pro-environmental behavior. In W. D. Conn (Ed.). Energy and material resources: Attitudes, values, and public policy. (pp. 145-168). Boulder, CO: Westview.

Thermal Insulation, Materials, and Systems for Energy Conservation in the 1980's

Articles
Kempton, W., Gladhart, P. & Keefe, D. (1983). Home insulation: The user's view. In S.A. Goran, D.M. Greason, & J.D. McAllister (Ed.). Thermal insulation, materials, and systems for energy conservation in the 1980's. (pp. 117-137). Philadelphia: American Society for Testing and Materials.
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing