Energy

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Public Policy and Consumer Information: Impact of the New Energy Labels

Articles
McNeill, D. L. & Wilkie, W. L. (1979). Public policy and consumer information: Impact of the new energy labels. Journal of Consumer Research, 6, 1, 1-11.
Investigated 2 questions about the federal energy consumption labeling program for home appliances: (a) the likely impact of the labels on consumers and (b) the relative effect of…
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