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“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

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Liz Foote Maui Oct 23, 2020 4:01 am
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Behavioural Science around the World: A World Bank Report

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Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

Positive vs. Negative Images

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Jay Kassirer Ottawa Apr 13, 2007 13:35 pm
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…
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