How to overcome apathy and resignation to accepting things that actually seem unacceptable. In my current specific effort, this applies to bank fees that disproportionally punish…
We are currently designing an intervention study focussing on pro-biodiversity behaviours in a gardening and sustainable consumption context. Any experiences with or examples of c…
Has anyone successfully used the process/steps in CBSM to introduce a significant behavioural change in the workplace or can direct me to some research on this topic?
Thanks
Re…
In the Incentives chapter of the CBSM guide, there is an example for using incentives to promote toilet upgrades. It reads: "For many homes it is too expensive to install a low-fl…
I'm looking for research or information on improving voluntary adoption of a behavior among late-adopters. The project I'm working on is focused on encouraging people to pick up …
Hi. I'm the sustainability coordinator for a smallish community (pop 18,000) with mostly a tourism based economy and some light industrial. Our municipal council dedicated $10,0…
Hi All,
I work for a voluntary GHG reduction program that uses principles of CBSM for a number of it initiatives.
I'm blessed to have a large amount of data on program partici…
Hello
My final project is about meaningful experiences role in changing customer behavior. The project focus is on a transparent and collaborative design process of creating mea…
I want to help my colleagues better understand community-based social marketing. Has anyone done any exercises or activities with their staff, teams, coworkers, etc., that helps t…
Community-Based Social Marketing emphasizes a set of proven, synergistic tools for promoting change at various stages in the change process. In this 90-minute webinar, youll lear…
