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Collective Benefits, Exchange Interests, and Norm Enforcement

Articles
Horne, C. (2004). Collective Benefits, Exchange Interests, and Norm Enforcement. Social Forces, 82(3), 1037-1062. doi:10.1353/sof.2004.0041.
Under what conditions are norms likely to be enforced? What processes lead to the punishment of deviant behavior? While social relations are thought to be a key part of the answer…

Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory

Articles
Peattie, S., & Peattie, K. (2003). Ready to fly solo? Reducing social marketing's dependence on commercial marketing theory. Marketing Theory, 3(3), 365-385.
The past development of social marketing theory and practice has been based largely on the translation of ideas and practices from conventional, commercial marketing. The applicat…
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