The integration of service design principles into social marketing is one of our more fertile areas for research and practice. Designers are among the most vocal advocates for inc…
Hi All,
I work for a voluntary GHG reduction program that uses principles of CBSM for a number of it initiatives.
I'm blessed to have a large amount of data on program partici…
The International Social Marketing Association (iSMA) is proud to launch the
new Social Marketing Career Center, where you will find social
marketing-related jobs in one place.
…
The International Social Marketing Association (iSMA) is launching its webinar series, Social Marketing Advances and Resources on July 23, 2013. These webinars, which are free f…
Hi there,
I'm looking for case studies of small-medium sized organization that implemented an energy conservation based CBSM and/or behavioural change campaign. I'll be using th…
I will be delivering introductory and advanced community-based social marketing workshops this fall in Vancouver, Seattle, and Toronto. For further details, please see the follow…
Here in Calgary (Alberta, Canada) residences have 3 carts that they place their waste into: a blue cart for recyclables, a green cart for organics (kitchen and yard) and a black…
Well worth watching:
http://www.ted.com/talks/alex_laskey_how_behavioral_science_can_lower_your_energy_bill.html?goback=%2Egmp_3794406%2Egde_3794406_member_246828849
Best, Dou…
I'm trying to start a project to reduce residential energy use, focusing on rentals because there is a disconnect between home maintenance and bill pay. Any literature or advice o…
I am seeking examples or case studies of a lighting reduction engagement campaign for office tenants. We have already led a campaign to turn off computers and monitors, and are no…
