Online vs. Phone Surveys

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Elliot Dale Bozeman Jan 14, 2015 15:45 pm
The latest edition of 'Fostering Sustainable Behavior' recommends phone surveys as the preferred survey method, with little mention of online surveys. Is this still true, or is t…

Farmers' Market - Social Marketing campaign?

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warren neth Vancouver, WA Jan 7, 2015 20:38 pm
Greetings, Know of anyone that has developed a Social Marketing campaign for Farmers' Markets? I am working with a coalition of Farmers' Markets in Clark County, WA that are in…

Jan. 28 Webinar: Love to Ride Workplace Cycling Promotion Program

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Jay Kassirer Ottawa Jan 7, 2015 14:51 pm
Love to Ride is a workplace cycling program that uses stage of change to segment participants and cost-effectively tailor communications with them. By targeting information and …

LA, San Francisco and Portland CBSM Workshops

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Jan 7, 2015 10:43 am
I will be delivering introductory and advanced CBSM workshops in LA in late January and in San Francisco in early February. I will also be delivering an introductory workshop in P…

Working Upstream. Lessons from USF's Experience Promoting Health

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Jay Kassirer Ottawa Jan 6, 2015 14:49 pm
On the 29th of January, the University of South Florida will present an iSMA webinar on "Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Developm…

Two New Landmark Cycling Case Studies Designated by Tools of Change

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Jay Kassirer Ottawa Dec 17, 2014 9:54 am
The Love to Ride and Bicycle Friendly Communities programs have both just received the Landmark designation for sustainable transportation from Tools of Change. Initial case s…

Webinar (Jan. 12): Incentives and Norm Appeals

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Jay Kassirer Ottawa Dec 16, 2014 16:38 pm
In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) a…

World Social Marketing Conference Call for Posters/ Market Place

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Matt Wilson Lichfield Dec 15, 2014 6:53 am
Call for Posters and Market Place opens 15 December World Social Marketing Conference, 19-21 April 2015 www.wsmconference.com The World Social Marketing Conference organising co…

Community-Based Prevention Marketing (CBPM): Webinar Jan.29, 2015

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Jay Kassirer Ottawa Dec 11, 2014 15:43 pm
For over 15 years, the Florida Prevention Research Center (FPRC) at the University of South Florida (USF) has developed and tested Community-Based Prevention Marketing (CBPM), whi…

Early-bird prices end this Friday: Orlando Fostering Sustainable Behavior Workshops

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Dec 8, 2014 11:33 am
I will be delivering introductory and advanced community-based social marketing training in Orlando in March. These workshops will be of interest to those working to promote wate…
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