Bear Awareness through Trail Signage

Does anyone have experiencing testing different types of messaging for effectiveness? I am an undergrad student conducting an independent study which will produce trail signage intended to inform the college community about existing bear habitat on campus in an effort to reduce human-bear conflict. We have a fairly international student body. How do we effectively engage a diverse group of people and appeal to their own sense of personal safety as well as the need for conservation?

Heather Ashthorn
Program Coordinator
WildWise Yukon
Canada