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Personalized Smartphone Messaging and Incentives Shift Travel Patterns in Landmark Case Study
Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations.
Sundermann, L. M., Boenigk, S., & Willems, J. (2017). Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations. International Review on Public and Non - Profit Marketing, 14(3), 321-340.
Are university students a favorable target group for blood donation campaigns?
Eser, B., Kurnaz, F., Kaynar, L., Yay, M., Şıvgın, S., Ünal, A., and Çetin, M. (2010). Are university students a favorable target group for blood donation campaigns? Turkish Journal of Hematology, 27(04), 275-28.
Knowledge, attitude and practice towards blood donation and associated factors among adults in Debre Markos town, northwest Ethiopia.
Yenework, A. J., Esmael, A., & Ahmed, K. Y. (2016). Knowledge, attitude and practice towards blood donation and associated factors among adults in debre markos town, northwest ethiopia. BMC Hematology, 16(23).
Modelling antecedents of blood donation motivation among non-donors of varying age and education.
Lemmens, K. P. H., Abraham, C., Ruiter, R. A. C., Veldhuizen, I. J. T., Dehing, C. J. G., Bos, A. E. R., & Schaalma, H. P. (2009). Modelling antecedents of blood donation motivation among non-donors of varying age and education. British Journal Of Psychology, 100, 71–90.
Tele-recruitment for donor retention.
Agrawal, A., & Tiwari, A. (2014). Tele-recruitment for donor retention. Indian Journal of Hematology and Blood Transfusion, 30(1), 22-25.
The blood donation experience: self-reported motives and obstacles for donating blood.
Sojka, B. N., & Sojka, P. (2008). The blood donation experience: self-reported motives and obstacles for donating blood. Vox Sanguinis, 94(1), 56–63.
Evolution of blood donation patterns in a hospital-based blood centre over a seven-year period: implications for donor recruitment and retention.
Buchner-Daley, L. M., Brady-West, D. C., McGrowder, D. A., & Gordon-Strachan, G. M. (2013). Evolution of blood donation patterns in a hospital-based blood centre over a seven-year period: implications for donor recruitment and retention. The West Indian Medical Journal, 62(7), 632–635.
Mechanism of altruism approach to blood donor recruitment and retention: a review and future directions.
Ferguson, E. (2015). Mechanism of altruism approach to blood donor recruitment and retention: a review and future directions. Transfusion Medicine, 25(4), 211–226.
Missing minorities: Explaining low migrant blood donation participation and developing recruitment tactics.
Boenigk, S., Mews, M., & de Kort, W. (2015). Missing minorities: Explaining low migrant blood donation participation and developing recruitment tactics. Voluntas, 26(4), 1240-1260.
