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Two New Landmark Building Energy Behavior Case Studies – “Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat” and “California’s Energy Conservation Competition”

Forums
Jay Kassirer Ottawa Mar 8, 2021 15:02 pm
Tools of Change has published two new open-access, full-length, Landmark building energy behavior change case studies. Our Landmark case studies are peer-selected to recognize beh…

Two New Landmark Travel Behavior Case Studies – “City of Austin’s Leave Time Travel Incentive” and “Seattle’s Just One Trip Phase II”

Forums
Jay Kassirer Ottawa Mar 8, 2021 15:00 pm
Tools of Change has published two new open-access, full-length, Landmark Travel behavior change case studies. Our Landmark case studies are peer-selected to recognize behavior cha…

Free CBSM Webinar with Dr. Doug McKenzie-Mohr

Forums
Doug McKenzie-Mohr Victoria Mar 3, 2021 22:53 pm
I have been asked to provide an introduction to community-based social marketing on March 18th at 7pm Pacific via Zoom.  This is a free session, but registration is limited.  In t…

Are Nudges Ethical? A Few Book Recommendations

Forums
Julie Cook Kitchener Mar 3, 2021 22:37 pm
Hi everyone, Expanding your knowledge base and critical thinking related to behavioural economics, libertarian paternalism and nudging may inform the excellent work many of you a…

Early-bird pricing ends March 12th: June Virtual North America CBSM Workshops

Forums
Doug McKenzie-Mohr Victoria Feb 26, 2021 15:49 pm
In June I am offering both my introductory and advanced community-based social marketing workshops virtually over Zoom at a time that is convenient for attendees from across North…

Registration ends March 12th: March Oceania Virtual CBSM Workshops

Forums
Doug McKenzie-Mohr Victoria Feb 26, 2021 15:44 pm
Reminder that I am offering both my introductory and advanced workshops virtually over Zoom at a time that is convenient for attendees from both Australia and New Zealand. Each wo…

Webinar: How feelings can shape judgment & choice

Forums
Julie Cook Kitchener Feb 24, 2021 18:36 pm
Hi everyone, The Asper School of Business at the University of Manitoba is hosting a webinar related to how feelings can shape our decisions. The webinar will be presented by Dr.…

Using CBSM to foster inclusive behaviors

Forums
marcio dupont SP Feb 16, 2021 23:29 pm
Hi Im new here, Im an industrial designer working with design as a tool for education. I want to use CBSM in a new project to foster inclusive behavior instead of sustainable beha…

Social marketing: A behavioural change rebel turning 50

Forums
Julie Cook Kitchener Feb 15, 2021 21:17 pm
Hi everyone, This year marks the 50th anniversary of Kotler and Zaltman's seminal 1971 paper, which introduced the field of social marketing. To celebrate, the Ireland-based Whit…

Use of CBSM in K16 Education

Forums
Faye Snodgress Feb 15, 2021 18:23 pm
Hi Everyone, As K-12 schools and teacher preparation try to integrate education for sustainability in their curriculum, they use learner-centered pedagogies, such as problem-based…
New 4TH Edition

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Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

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