Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Reusable Bags

Forums
Tim Dewey-Mattia Napa Nov 20, 2008 11:17 am
Clare - I definitely agree that we need to get more folks to use all these bags we give out. Here's the example of our campaign out here in the Bay Area to get people to remem…

Seeking Adverts/Campaigns/Slogans for Engaging SMEs

Forums
adwait ainapure Nov 19, 2008 9:33 am
Hi all, I need to see examples of and evaluate adverts/campaigns/slogans etc. that aim to communicate and motivate environmental behaviour with Small-Medium Enterprises. Our pro…

Simple and Effective Tools for Showing Total Cost Ownership

Forums
ashok sharma New Delhi India Nov 19, 2008 9:32 am
Hello, I was wondering if anyone has any good visual materials or can provide links to literature that contain visuals of total cost ownership with regards to sustainable purcha…

Bottled Water Ban

Forums
Holly Wilson-smith Oxford Nov 19, 2008 9:32 am
I am working with a citizen's group, interested in exploring how best to minimize bottled water in City limits. I wonder if anyone in the network has educational/marketing strate…

The Collective Dynamics of Smoking in a Large Social Network

Articles
Christakis, N. A., & Fowler, J. H. (2008). The Collective Dynamics of Smoking in a Large Social Network. New England Journal of Medicine, 358(21) 2249-2258.
Background: The prevalence of smoking has decreased substantially in the United States over the past 30 years. We examined the extent of the person-to-person spread of smoking beh…

The Effect of Empathy in Proenvironmental Attitudes and Behaviors

Articles
Berenguer, Jaime. (2007). The Effect of Empathy in Proenvironmental Attitudes and Behaviors. Environment and Behavior, 39(2), 269-283.
Previous studies have pointed out the importance of empathy in improving attitudes toward stigmatized groups and toward the environment. In the present article, it is argued that …

Composting Toilet Denial

Forums
DiannÃ? Aldrich Monona Nov 18, 2008 6:54 am
Hello All, Question and call for help!!! I am in the midst of building an eco-studio in Monona, Wisconsin. Trying to get a city OK to install an NSF (National Sanitation Fo…

Greenspace and Health

Forums
mtremper Nov 17, 2008 13:45 pm
This little news item might be handy when you are faced with someone who argues there are more important things than focusing on the environment. This research about green space c…

Invoking Social Norms:A Social Psychology Perspective on Improving Hotels' Linen-Reuse Programs

Articles
Goldstein, N., Griskevicius, V., Cialdini, R. (2007). Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150.
Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to …

Personal Efficacy, the Information Environment, and Attitudes Toward Global Warming and Climate Change in the United States

Articles
Kellstedt, P.M., Zahran, S., and Vedlitz, A. (2008). Personal Efficacy, the Information Environment, and Attitudes Toward Global Warming and Climate Change in the United States. Risk Analysis, 28(1), 113
Despite the growing scientific consensus about the risks of global warming and climate change, the mass media frequently portray the subject as one of great scientific controversy…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing