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A Distorted View of Things

Forums

mtremper Sep 8, 2008 11:28 am

Power company enlists kids to be "climate cops" Dear Friend, If the tree-hugging, save-the-planet zealots have their way, the idiocy of global warming will not only be a…

Don't Miss the Article on Social Norms

Forums

Kate Melby Petoskey Jul 10, 2008 15:29 pm

Wow! The article on Social Norms (being aware of the power to them and harnessing it to address climate change) in the International Journal of Sustainability Communications is a …

Brilliant Web Banner Campaign for UK's Energy Saving Trust

Forums

Terre Dunivant San Luis Obispo May 27, 2008 2:28 am

Commit to save your 20%. interactive banner ads promoting energy conservation using norm appeals and personal action/empowerment People's Voice Winner, 2008 Webby Awards http://w…

Local Action on Climate Change

Forums

Ben Frost Manchester Dec 16, 2007 8:51 am

Here's an article in the Boston Globe that features FSB and Doug, focusing on the efforts of Keene, New Hampshire. "The journey of a thousand miles..." http://www.boston.com/new…

Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

Forums

Jay Kassirer Ottawa Jul 30, 2007 21:55 pm

I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

Prediction and Behaviour

Forums

Sharon Mcgann Jun 18, 2007 8:23 am

Hi All, Ive been reading an INSEAD Knowledge Newsletter article which analyses peoples predictions compared to their behaviours and it seems to be pointing in the direction of t…

Washington Post on Electronic "Peer Pressure"

Forums

waterwordsthatwork May 7, 2007 7:31 am

The Washington Post has a nice feature story this morning on the growing use of email lists. The story, "Offering Both the Nice and the Nasty, E-Mail Lists Surge in Usage," profil…

Encouraging and Recognising Urban Gardens for Habitat

Forums

Andrew Smith Oct 6, 2005 19:20 pm

Hello listserve members, In Tasmania we are looking at developing a program that recognises gardeners who consider and encourage wildlife to use their gardens (Gardens for Wi…

Using Block Leaders and Prompts to Improve Participation in Curbside Recycling in Denver Colorado

Cases

Based on information obtained from a literature review, norms and prompts were incorporated into a pilot program designed to improve participation in curbside recycling. City bloc…

Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases

Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.

After conducting a literature review, a norm appeal was incorporated into a pilot program designed to conserve water at the University of California at Santa Cruz. Although a sign…

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Fostering Behavior Change Minute

New 4TH Edition