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Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior

Articles
Hunecke, M., Haustein, S., Böhler, S., & Grischkat, S. (2010). Attitude-based target groups to reduce the ecological impact of daily mobility behavior. Environment and Behavior, 42(1), 3-43.
This study analyzes the usefulness of an attitude-based target group approach in predicting the ecological impact of mobility behavior. Based on a survey of 1,991 inhabitants of t…

The Check, Clean, Dry Campaign

Cases
New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, t…

Using Social Norms to Reduce Household Energy Consumption

Cases
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background  In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption.  These projects ma…

Deriving Interventions on the Basis of Factors Influencing Behavioral Intentions for Waste Recycling, Composting, and Reuse in Cuba

Articles
Mosler, H., Tamas, A., Tobias, R., Rodríguez, T., & Miranda, O. (2008). Deriving interventions on the basis of factors influencing behavioral intentions for waste recycling, composting, and reuse in Cuba. Environment and Behavior, 40(4), 522-544.
In this article the authors study existing waste-disposal intentions and behavior-influencing factors at the household level in Santiago de Cuba. The authors analyze the perceived…

Word of Mouth Campaigns

Forums
Angela Hutchins Dec 16, 2008 15:16 pm
Does anyone have experience with running / encouraging / promoting / kick starting word of mouth or peer pressure campaigns to encourage sustainable behaviour? Specifically I am …

Prediction of Goal-Directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control

Articles
Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22, 5, 453-474.
A proposed theory of planned behavior, an extension of I. Ajzen and M. Fishbein's (1980) theory of reasoned action, was tested in 2 experiments. In Exp I, 169 undergraduates' at…

The Relative Effectiveness of Models and Prompts on Energy Conservation: A Field Experiment in a Shower Room

Articles
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Signs were placed in the field house shower rooms of a university campus exhorting people to conserve water and energy by turning off the water while soaping up. Making the signs…

Personal and Contextual Influences on Household Energy Adaptations

Articles
Black, J. S., Stern, P. C. & Elworth, J. T. (1985). Personal and contextual influences on household energy adaptations. Journal of Applied Psychology, 70, 1, 3-21.
Examined the interactive effects of economic, demographic, structural, and psychological variables on 4 behaviorally distinct types of reported conservation response involving ene…

A Focus Theory of Normative Conduct: Recycling the Concept of Norms to Reduce Littering in Public Places

Articles
Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58, 6, 1015-1026.
Past research has generated mixed support among social scientists for the utility of social norms in accounting for human behavior. We argue that norms do have a substantial impac…

From Social Psychology to Political Economy: A Model of Energy Use Behavior

Articles
Dholakia, R. R., Dholakia, N., & Firat, A. F. (1983). From social psychology to political economy: A model of energy use behavior. Journal of Economic Psychology, 3, 3-4, 231-247.
Argues that policies designed to affect individual energy-use behavior focus mostly on a limited number of micro (social and psychological), short-run, and easily manipulable vari…
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