Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Energy Conservation: A Social Dilemma Approach. Special Issue: Applied Perspectives on Social and Temporal Dilemmas

Articles
Samuelson, C. D. (1990). Energy conservation: A social dilemma approach. Special Issue: Applied perspectives on social and temporal dilemmas. Social Behaviour, 5, 4, 207-230.
Analyzes the problem of residential energy use and energy conservation, using a social dilemma approach. Laboratory experiments on social dilemmas and field studies of energy cons…

Leaders in Change: Solar Energy Owners and the Implications for Future Adoption Rates

Articles
Sawyer, S. W. (1982). Leaders in change: Solar energy owners and the implications for future adoption rates. Technological Forecasting and Social Change, 21, 201-211.
Information on the characteristics of the initial wave of homeowners who installed solar energy systems is presented and then used to anticipate future solar market penetration pa…

A Protection Motivation Theory of Fear Appeals and Attitude Change

Articles
Maddux, J., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change.. Journal of Experimental Social Psychology, 19, 5, 469-479.
Proposes a protection motivation theory that postulates the 3 crucial components of a fear appeal to be (a) the magnitude of noxiousness of a depicted event, (b) the probability…

Reactance and Norm Appeal in Anti-Littering Messages

Articles
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
Conducted 3 experiments with a total of 390 children (over age 10 yrs) patronizing public swimming pool concessions to test a model of how anti-littering messages vary in the kind…

Prompting Behavior Change in the Community: Use of Mass Media Techniques

Articles
Schnelle, J. F., McNees, M. P., Thomas, M. M., Gendrich, J. G., & Beagle, G. P. (1980). Prompting behavior change in the community: Use of mass media techniques. Environment and Behavior, 12, 2, 157-166.
Based on studies of US domestic energy consumption, it is contended that most Americans have not internalized an energy conservation ethic to any extent. It is asserted that in th…

Effects of Fear Appeals and Physiological Arousal upon Emotions, Attitudes, and Cigarette Smoking.

Articles
Rogers, R. W., & Deckner, C. W. (1975). Effects of fear appeals and physiological arousal upon emotions, attitudes, and cigarette smoking.. Journal of Personality and Social Psychology, 32, 2, 222-230.
Conducted 2 experiments to conceptually replicate S. Schachter's (1964) theory of the determinants of emotion and to test the feasibility of extending the theory to attitudes an…

Attitudes toward Energy Conservation: A Confirmatory Factor Analysis

Articles
Samuelson, C. D., & Biek, M. (1991). Attitudes toward energy conservation: A confirmatory factor analysis. Journal of Applied Social Psychology, 21, 7, 549-568.
Conducted a survey of citizens' attitudes and beliefs toward energy use and conservation in the southwestern US. A probability sample of 1,000 adults responded to a 10-item teleph…

Fear-Arousing and Empathy-Arousing Appeals to Help: The Pathos of Persuasion

Articles
Shelton, M. L., & Rogers, R. W. (1981). Fear-arousing and empathy-arousing appeals to help: The pathos of persuasion.. Journal of Applied Social Psychology, 11, 4, 366-378.
Tested the proposition that the components of a fear appeal, which persuade people to protect themselves, are the same components that persuade them to protect others. Films showi…

Predicting Summer Energy Consumption from Homeowners' Attitudes

Articles
Seligman, C., Kriss, M., Darley, J. M., Fazio, R. H., Becker, L. J. & Pryor, J. B. (1979). Predicting summer energy consumption from homeowners' attitudes. Journal of Applied Social Psychology, 9, 1, 70-90.
Two surveys were conducted to examine the relationship between homeowners' attitudes toward energy use and their actual summer electric consumption. In Survey 1, 56 couples fille…

Affecting Environmental Attitudes through Outdoor Education

Articles
Shepard, C. L., & Speelman, L. R. (1986). Affecting environmental attitudes through outdoor education. Journal of Environmental Education, 17, 2, 20-23.
Examined whether participation in outdoor education programs had a measurable impact on the environmental attitudes of 613 9-14 yr olds attending summer camp. Results indicate tha…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing