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Measuring Change After a Public Education Campaign

Articles
Larson, M. A. & Massetti-Miller, K. L. (1984). Measuring change after a public education campaign. Public Relations Review, 10, 4, 23-32.
This article offers insight into the process of conducting pre- and post- campaign comparisons to measure the effectiveness of communications methodologies. The authors analyzed …

Participation in Pro-Environmental Behavior

Articles
Larson, M. A., Forrest, M. & Bostian, L. (1981). Participation in pro-environmental behavior. Journal of Environmental Education, 12, 3, 21-24.

Ecological Knowledge and Perception of Environmental Modifiability

Articles
Levenson, H. (1974). Ecological knowledge and perception of environmental modifiability. American Psychologist, 29, 4, 274-275.
Comments that, in a study by M. P. Maloney and M. P. Ward (see PA, Vol 51:5007) that presented an objective scale for measuring ecological attitudes and knowledge, Maloney and War…

Nuclear Power: The Dynamics of Acceptability

Articles
Levi, D. J., & Holder, E. E. (1986). Nuclear power: The dynamics of acceptability. Environment and Behavior, 18, 3, 385-395.
175 psychology and 35 landscape architecture students completed a questionnaire concerning the construction of the Diablo Canyon Nuclear Power Plant to test the hypotheses that an…

Protection Motivation and Self-Efficacy: A revised Theory of Fear Appeals and Attitude Change

Articles
Maddux, J., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change.. Journal of Experimental Social Psychology, 19, 5, 469-479.
Investigated the effects of fear appeals on persuasion in a factorial experiment that was designed to test a combined model of protection motivation theory and self-efficacy the…

Drop and Tilt: A Comparison of Two Procedures to Increase the Use of Venetian Blinds to Conserve Energy

Articles
Luyben, P. D. (1984). Drop and tilt: A comparison of two procedures to increase the use of venetian blinds to conserve energy. Journal of Community Psychology, 12, 2, 149-154.
Dropping and tilting venetian blinds appropriately can reduce unnecessary heat loss through window glass. Previous research has shown that both feedback and payments can effective…

A Scale for Assessing Attitudes toward Environmental Quality

Articles
Lounsbury, J. W., & Tornatzky, L. G. (1977). A scale for assessing attitudes toward environmental quality. The Journal of Social Psychology, 101, 2, 299-305.
Investigated the dimensionality of attitudes toward environmental quality in 3 separate studies of 660 undergraduates and adult citizens, 207 middle-class housewives, and 51 membe…

Motivating Beverage Container Recycling on a College Campus

Articles
Luyben, P. & Cummings, S. (1981-1982). Motivating beverage container recycling on a college campus. Journal of Environmental Systems, 11, 3, 235-245.
Maintaining our materials base for production in the face of the declining energy and materials resources requires effective procedures to encourage recycling of scarce resources.…

Effects of Fear and Specificity of Recommendation upon Attitudes and behavior

Articles
Leventhal, H., Singer, R. & Jones, S. (1965). Effects of fear and specificity of recommendation upon attitudes and behavior. Journal of Personality and Social Psychology, 2, 1, 20-29.
The study dealt with the effects of (a) level of fear and (b) specific plans for action vs. general recommendations on attitudes toward tetanus inoculations and actually getting t…

Communication Behavior by Environmental Activists Compared to Non-Active Persons

Articles
Larson, M. A., Zimmerman, D. & Scherer, C. (1982). Communication behavior by environmental activists compared to non-active persons. Journal of Environmental Education, 14, 1, 11-21.
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