Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

Commitment, Behavior, and Attitude Change: An Analysis of Voluntary Recycling. Special Issue: Green Psychology

Articles
Werner, C. M., Turner, J., Shipman, K., Twitchell, F. S., et al. (1995). Commitment, behavior, and attitude change: An analysis of voluntary recycling. Special Issue: Green psychology. Journal of Environmental Psychology, 15, 3, 197-208.
Describes a project designed to help local agencies select a method of inducing residents to participate in a free curbside recycling program. The project also provided an opportu…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Green Advertising and the Reluctant Consumer. Special Issue: Green Advertising

Articles
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Special Issue: Green advertising.. Journal of Advertising, 24, 2, 1-6.
Presents an introduction to a special issue on green advertising. As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (env…

Communication Network Influences on Information Diffusion and Persuasion

Articles
Weenig, M. W., & Midden, C. J. (1991). Communication network influences on information diffusion and persuasion. Journal of Personality and Social Psychology, 61, 5, 734-742.
Studied communication networks' influences on the information diffusion process and the effects of 2 virtually identical communication programs. These programs were implemented in…

A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions

Articles
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
383 inhabitants of Dutch cities received a brochure containing information about the risks and benefits of a new hazardous technology. The control group consisted of 125 Ss who di…

Information and Energy Conservation

Articles
Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
Examines reasons why consumers are not saving as much energy and money as they can using research on the psychology of the energy consumer. The information consumers have and need…

Social Marketing for the Environment: Using Information Campaigns to Promote Environmental Awareness and Behavior Change

Articles
Maibach, E. (1993). Social marketing for the environment: Using information campaigns to promote environmental awareness and behavior change. Health Promotion International, 8, 3, 209-224.
Proposes social marketing (SM) as an approach for developing solutions to many environmental problems currently facing the world. The SM approach applies generic marketing and mar…

Social Marketing in Health Promotion

Articles
(1994). Social marketing in health promotion. Ottawa, ON: Health Canada.

Cultural Theory and Individual Perceptions of Environmental Risks

Articles
Steg, L. & Sievers, I. (2000). Cultural theory and individual perceptions of environmental risks. Environment and Behavior, 32, 2, 250-269.
Understanding differences in environmental risk perception and risk judgments might facilitate the development of effective environmental risk management strategies, including ris…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing