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How Influential is the Auditor? Determinants of Sales Effectiveness in Energy Conservation Programs

Articles
Brown, M. A., Berry, L. G., White, D. L. & Trumble, D. (1988). How influential is the auditor? Determinants of sales effectiveness in energy conservation programs. Energy Systems and Policy, 12, 135-149.
This paper examines the determinants of auditor effectiveness in selling energy conservation to homeowners and reports the results of an analysis of the effectiveness of the energ…

Social Psychology and the Stimulation of Recycling Behaviors: The Block Leader Approach

Articles
Burn, S. M. (1991). Social psychology and the stimulation of recycling behaviors: The block leader approach. Journal of Applied Social Psychology, 21, 8, 611-629.
Evaluated 2 treatments designed to increase participation in a city-sponsored curbside recycling program. In the block leader (BL) condition, in which 41 homes took part, citize…

Increasing Community Recycling with Persuasive Communication and Public Commitment

Articles
Burn, S. M., & Oskamp, S. (1986). Increasing community recycling with persuasive communication and public commitment. Journal of Applied Social Psychology, 16, 1, 29-41.
201 households that did not recycle during a 6-wk baseline period heard an oral informational statement delivered by 10 trained Boy Scouts (aged 13-17 yrs), and then 1 of 3 were…

The Effect of Imagining an Event on Expectations for the Event: An Interpretation in Terms of the Availability Heuristic.

Articles
Carroll, J. S. (1978). The effect of imagining an event on expectations for the event: An interpretation in terms of the availability heuristic.. Journal of Experimental Social Psychology, 14, 1, 88-96.
Previous studies have indicated that explaining a hypothetical event makes the event seem more likely through the creation of causal connections. However, such effects could ari…

Energy Conservation Behavior: The Difficult Path from Information to Action

Articles
Costanzo, M., Archer, D., Aronson, E., & Pettigrew, T. (1986). Energy conservation behavior: The difficult path from information to action. American Psychologist, 41, 5, 521-528.
Presents a social-psychological model of energy-use behavior that draws on behavioral and social research to explain influence processes and behavioral change related to energy co…

Development and Analysis of a Community-Based Resource Recovery Program

Articles
Jacobs, H. E., Bailey, J. S., & Crews, J. I. (1984). Development and analysis of a community-based resource recovery program. Journal of Applied Behavior Analysis, 17, 2, 127-145.
Five studies were conducted over a 10-mo period to determine the effectiveness of specific procedures in encouraging recycling among residential neighborhoods. Ss were selected fr…

Assessing Communication Effects on Energy Conservation

Articles
Craig, C. S. & McCann, J. M. (1978). Assessing communication effects on energy conservation. Journal of Consumer Research, 5, 82-88.
This article presents the results of a field experiment on alternative ways of prompting energy conservation behavior. The source of the communication was found to influence the …

Promoting Source Reduction Behavior: The Role of Motivational Information

Articles
De Young, R., Duncan, A., Frank, J., Gill, N., Rothman, S., Shenot, J., Shotkin, A. & Zweizig, M. (1993). Promoting source reduction behavior: The role of motivational information. Environment and Behavior, 25, 1, 70-85.
Investigated the degree to which source reduction (SR) behavior in households could be enhanced using economic and environmental rationales among 103 grocery shoppers. An educat…

It Takes More than Information to Save Energy

Articles
Geller, E. S. (1992). It takes more than information to save energy. American Psychologist, 47, 6, 814-815.
Contributes to the M. L. Dennis et al (see PA, Vol 78:8669) review of social and behavioral science literature related to the failure to change human behavior on a large scale for…

Using Social Cognition and Persuasion to Promote Energy Conservation: A Quasi-Experiment

Articles
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18, 12 (Pt 2), 1049-1066.
Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles du…
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