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An Introduction to Deviance-Regulation Theory: The Effect of Behavioral Norms on Message Framing

Articles
Blanton, H., Stuart, A., & VandenEijnden, R. (2001). An introduction to deviance-regulation theory: The effect of behavioral norms on message framing. Personality and Social Psychology Bulletin, 27(7), 848-858. doi:10.1177/0146167201277007.
Introduces a social judgment framework the authors term deviance-regulation theory. This theory proposes that people self-regulate more on the basis of the perceived social conseq…

Covenants without Swords: Group Identity, Norms, and Communications in Social Dilemmas

Articles
Bicchieri, C. (2002). Covenants without swords: Group identity, norms, and communications in social dilemmas. Rationality and Society, 14(2), 192-228. doi:10.1177/1043463102014002003.
In one-shot social dilemma experiments, cooperation rates dramatically increase if subjects are allowed to communicate before making a choice. There are two possible explanations …

Changing Behavior with Normative Feedback Interventions: A Field Experiment on Curbside Recycling

Articles
Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21, 1, 25-36.
Examined the effects of normative feedback on community curbside recycling, and predicted that activation of personal and social norms would lead to an increase in household recyc…

The Application of Persuasion Theory to the Development of Effective Proenvironmental Public Service Announcements

Articles
Bator, Renee J; Cialdini, Robert B. (2000). The application of persuasion theory to the development of effective proenvironmental public service announcements. . Journal of Social Issues, 56, 3, 527-541.
The goal of this article is to provide specific guidelines to help create effective proenvironmental public service announcements (PSAs). Campaign designers are encouraged to …

Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach

Articles
Werner, C., & Adams, D. (2001). Changing homeowners' behaviors involving toxic household chemicals: A psychological, multilevel approach. Analyses of Social Issues and Public Policy (ASAP), 1(1), 1-32.
We describe an education and behavior change program with a multi-level approach. The program goal is to change how people think about, use, store, and dispose of toxic household …

Interconnectivity in Diffusion of Innovations and Market Competition

Articles
Redmond, W. (2004). Interconnectivity in diffusion of innovations and market competition. Journal of Business Research, 57(11), 1295-1302.
Competition among firms frequently involves product innovation and subsequent promotional activity. When these innovations involve new communication technologies, their adoption e…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Non-Response to the Recycling Promotion Technique of Blockleader and Commitment

Articles
Meneses, G.D. (2009). Non-response to the recycling promotion technique of blockleader and commitment. Journal of Socio-Economics, 38(4), pp. 663-671.
The use of the recycling promotion technique which consists of commitment through a blockleader incentive has demonstrated that those individuals who are reluctant to increase the…

Using Tailored Information and Public Commitment to Improve the Environmental Quality of Farm Lands: An Example from the Netherlands

Articles
Lokhorst, A.M., van Dijk, J., Staats, H., van Dijk, E., & de Snoo, G. (2010). Using tailored information and public commitment to improve the environmental quality of farm lands: An example from the Netherlands. Human Ecology, 38(1), 113-122.
By adopting nature conservation practices, farmers can enhance the environmental quality and biodiversity of their land. In this exploratory study, a behavioral intervention that …

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…
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