Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Normative Brochures

Forums
Kristine Nemec Cedar Falls Feb 20, 2016 9:28 am
I am looking for information on how to create brochures that incorporate social norms or normative language. I am incorporating CBSM principles into my program, such as conducting…

Application of Descriptive Normative Messages to Enhance Pro-Biodiversity Behaviours

Forums
Christiane Lellig Fleet Jul 2, 2015 8:13 am
We are currently designing an intervention study focussing on pro-biodiversity behaviours in a gardening and sustainable consumption context. Any experiences with or examples of c…

An Analysis of Intentions to Recycle Household Waste: The Roles of Past Behaviour, Perceived Habit, and Perceived Lack of Facilities

Articles
Knussen, C., Yule, F., MacKenzie, J., & Wells, M. (2004). An analysis of intentions to recycle household waste: The roles of past behaviour, perceived habit, and perceived lack of facilities. Journal of Environmental Psychology, 24(2), 237-246. doi:10.1016/j.jenvp.2003.12.001.
The theory of planned behaviour (TPB) was used to guide an analysis of intentions to recycle household waste in a geographical area (Glasgow, Scotland) with relatively poor recycl…
CBSM Recommends

Planned Behavior and "Local" Norms: An Analysis of the Space-Based Aspects of Normative Ecological Behavior

Articles
Carrus, G., Bonnes, M., Fornara, F., Passafaro, P., & Tronu, G. (2009). Planned behavior and "local" norms: An analysis of the space-based aspects of normative ecological behavior. Cognitive Processing, 10(Suppl2), S198-S200. doi:10.1007/s10339-009-0292-9.
The role of spatial proximity in the construction of social norms is explored in the domain of ecological behaviour. An extended version of the theory of planned behaviour (TPB) i…

General Beliefs and the Theory of Planned Behavior: The Role of Environmental Concerns in the TPB

Articles
de Groot, J., & Steg, L. (2007). General beliefs and the theory of planned behavior: The role of environmental concerns in the TPB. Journal of Applied Social Psychology, 37(8), 1817-1836. doi:10.1111/j.1559-1816.2007.00239.x.
This study tested whether the theory of planned behavior (TPB; Ajzen, 1985) could explain people's intention to use a park-and-ride facility (transferium) in Groningen, The Nether…
CBSM Recommends

Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Articles
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

Responsibility and Environment: Ecological Norm Orientation and External Factors in the Domain of Travel Mode Choice Behavior

Articles
Hunecke, M., Blöbaum, A., Matthies, E., & Höger, R. (2001). Responsibility and environment: Ecological norm orientation and external factors in the domain of travel mode choice behavior. Environment and Behavior, 33(6), 830-852.
In the domain of travel mode choice behavior, the interaction between ecological norm orientation and the external aspects "fare" and "subway station range" was investigated in an…
CBSM Recommends

Spillover of Environment-Friendly Consumer Behaviour

Articles
Thogersen, J., & Ölander, F. (2003). Spillover of environment-friendly consumer behaviour. Journal of Environmental Psychology, 23(3), 225-236.
Investigated whether environmental-friendly behaviors spread to more and more areas of the consumption pattern in a virtuous circle and whether it is a necessary prerequisite for …

Incentives, Morality, or Habit? Predicting Students' Car Use for University Routes with the Models of Ajzen, Schwartz and Triandis

Articles
Bamberg, S., & Schmidt, P. (2003). Incentives, morality, or habit? Predicting students' car use for university routes with the models of Ajzen, Schwartz and Triandis. Environment and Behavior, 35(2), 264-285.
The predictive power of the I. Ajzen, H. C. Triandis, and S. H. Schwartz models are compared in the context of car use for university routes. 254 students (mean age 24.5 yrs) fill…
CBSM Recommends

Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household

Articles
Staats, H., Harland, P., & Wilke, H. (2004). Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household. Environment and Behavior, 36(3), 341-367.
Interventions for voluntary proenvironmental behavior change usually target a limited number of behaviors and have difficulties in achieving durable change. The EcoTeam Program (E…
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing